Interim Director of Brand Marketing

THE TEAM YOU WILL BE JOINING

Join a well-established consumer brand with a strong national presence and a highly visible marketing organization.
Partner closely with executive marketing leadership to shape brand strategy, consumer engagement, and profitable sales growth.
Work cross-functionally with creative, digital, media, consumer insights, operations, finance, innovation, and agency partners.
Join a collaborative, fast-moving team responsible for bringing integrated national campaigns and promotional initiatives to market.
Step into an immediate business need with the opportunity to make a meaningful impact from day one.

WHAT THEY OFFER YOU

A highly visible opportunity to influence national brand strategy, campaign development, and consumer demand.
Ownership of integrated marketing initiatives across paid, owned, and earned channels.
Broad exposure to brand planning, promotional strategy, creative development, consumer insights, and performance optimization.
The opportunity to lead and develop a brand marketing team while partnering directly with senior leadership.
Strong potential for the contract engagement to convert into a permanent position based on performance and long-term business needs.

LOCATION & POSITION DETAILS

Contract position with a strong possibility of converting to a full-time opportunity.
Candidates must be located in the Charlotte, North Carolina market and comfortable working onsite three days per week.
The organization is looking to bring someone onboard quickly due to an immediate leadership need.

WHAT YOU WILL DO

Partner with marketing leadership to develop the annual brand strategy and national marketing calendar focused on consumer demand, brand relevance, and year-over-year sales growth.
Lead the development and execution of national campaigns, promotional windows, product launches, local marketing initiatives, partnerships, merchandising, and new location openings.
Oversee campaigns from initial briefing through creative development, channel execution, launch, and performance analysis across paid, owned, and earned media.
Collaborate with internal creative, digital, media, consumer insights, operations, finance, legal, procurement, and agency teams to deliver consistent messaging across the consumer journey.
Evaluate consumer insights, campaign performance, promotional results, and sales data to identify opportunities and adjust strategies in real time.
Support marketing budget planning, tracking, and optimization while ensuring initiatives remain aligned with broader business objectives.
Lead, coach, and develop team members by establishing clear priorities, balancing workloads, and maintaining accountability for timelines and results.

HOW YOU ARE QUALIFIED

8+ years of progressive experience in brand marketing, brand management, advertising, or integrated consumer marketing.
Experience within a

consumer packaged goods, food, restaurant, retail, or hospitality,

is required
Demonstrated experience developing annual brand plans, national marketing calendars, creative briefs, promotions, and integrated multimedia campaigns.
Strong understanding of the full campaign lifecycle, including research, strategy, creative development, execution, measurement, and optimization.
Experience leading direct reports and influencing agency partners and cross-functional stakeholders at multiple levels of an organization.
Strong business acumen, organizational skills, and the ability to manage multiple initiatives within a fast-paced, deadline-driven environment.