Creative Director, Paid Social Remote US

Ethos is a leading life insurance technology company on a mission to protect families by democratizing access to life insurance and empowering agents at scale. With its robust three-sided technology platform, Ethos is transforming the life insurance experience for consumers, agents, and carriers alike. Ethos offers instant, accessible products and a seamless online process that requires no medical exams and just a few health questions; it eliminates traditional barriers, making it easier than ever for everyone to protect their families. Ethos is redefining how life insurance is bought, sold, and underwritten.

About the Role

There's a category that's been doing things the same way for over a hundred years. We're here to change that.

Most creative directors don't dream about performance marketing. We're looking for the one who does. The one who gets genuinely excited by the question: why did that ad work? This isn't a role for someone who wants to set a vision and step back. It's for the rare CD who thinks in tests, moves fast, loves seeing their work tied directly to real results, and still has the creative ambition to push into territory no one in this category has explored yet.

This role has one core mandate: make our paid social creative breakthrough. You'll have significant ownership over creative strategy and execution across Meta, TikTok, YouTube, UGC, and influencer content, and you'll play a key role in shaping where the creative goes next. This role reports into the VP of Creative & Brand.

Duties and Responsibilities:

Own the creative strategy and execution for paid social across Meta, TikTok, and YouTube, from concept through production and delivery

Develop hooks, formats, and concepts that stop the scroll and drive conversion — you understand the mechanics of direct response creative and you're constantly pushing the work further

Drive UGC and influencer/creator partnerships, developing briefs and frameworks that produce content that feels native and converts

Give sharp, specific, actionable feedback that elevates the team's output and moves work forward fast

Stay deeply in tune with what's working across our paid social channels, using performance data as a source of creative inspiration, not just a scorecard

Stay current on platform trends, competitor creative, and where the industry is heading — you bring that intelligence back to the team before everyone else catches up

Champion AI adoption across the team to accelerate concepting, production, and creative iteration

Lead and develop a team of two video editors, two ACDs, and a Senior Designer

Build the frameworks and processes that let a lean team produce quality work at volume

Manage external production partners and agency relationships as needed

Qualifications and Skills:

10+ years in creative direction with a strong portfolio of paid social and direct response video creative

Deep expertise in performance creative at scale, including UGC, influencer content, and DR formats across Meta, TikTok, and YouTube

You understand hooks, scroll-stopping formats, and what drives conversion, and you can articulate the specific craft decisions that make the difference

Fluent in the distinct language and culture of each platform — you don't treat Meta, TikTok, and YouTube as the same brief with different dimensions

Proven ability to give feedback that is sharp, fast, and elevating — you make the work better without slowing it down

Experimentation mindset: you've worked closely with performance or growth marketing teams on testing frameworks and know how to use data to inspire creative direction without letting it replace creative instinct

Experience managing and developing a small creative team including editors, designers, and ACDs

AI-native: you're already using AI tools in your workflow across concepting and production and can demonstrate the workflows you've built

Strong design and art direction background with sharp copy instincts — you can look at a frame and know immediately what's wrong visually, and you can write a hook that stops the scroll

The US national base salary range for this full-time position is $150,000 - $266,000. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.

Please note that the compensation details listed in US role postings reflect the base salary only and do not include applicable bonus, equity, or benefits.

You can find further details of our US benefits at https://www.ethoslife.com/careers/

Don’t meet every single requirement? If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. At Ethos we are dedicated to building a diverse, inclusive and authentic workplace.

We are an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Pursuant to the SF Fair Chance Ordinance, we will consider employment for qualified applicants with arrests and conviction records.

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