Senior Marketing Operations Manager

What We Offer:

Flexible time off policy

Hybrid work schedule and possible remote to qualifying employees

401K Company match (up to 4% - dollar for dollar)

Professional development, training, and tuition reimbursement programs

Excellent medical, dental, vision, and life insurance policy options

Opportunities for career advancement with an industry leading company!

Job Summary
The Senior Manager, Marketing Operations will support the Global Marketing, Corporate Communications and Solution Marketing teams by driving operational excellence and enterprise alignment across all internal and external deliverables. This net new role translates marketing vision into actionable plans, scalable operating models, and disciplined execution, ensuring marketing investments accelerate brand strength, customer impact, and revenue growth. This Senior Manager will enable teams to generate the highest-value work to deliver consistent, high-quality outcomes by optimizing workflows, managing performance tracking, and supporting cross-functional collaboration. This individual will help implement strategic plans, improve processes, facilitate project traffic improvements, and contribute to overall team development in a fast‑paced corporate marketing environment.

Build and support the development and implementation of AFL’s marketing operations strategy, design & process development

Identify opportunities to improve marketing performance and operational efficiency

Recruit, manage and develop key marketing project management resources

Optimize key marketing workflows and systems to support scalability

Design and lead the marketing shared services operating model including intake, prioritization, governance, and delivery

Monitor industry best practices (AI‑enablement, productivity) for marketing operations

Support development of dashboards/reports to track return on marketing investment (ROMI)

Core Responsibilities

Project Management

Keen understanding of all marketing/advertising/digital/interactive campaign elements across the full B2B portfolio

Develops project plans; Coordinates projects; Communicates changes and progress; Completes projects on time and budget; Manages project team activities

Familiarity with marketing operations across digital/traditional channels

Own the Marketing Work Management platform to drive adoption, transparency, and data‑driven capacity and resource planning

Change Management

Creates workable implementation plans; Communicates changes effectively; Builds commitment and overcomes resistance; Prepares and supports those affected by change; Monitors transition and evaluates results

Experience supporting organizational change and agile methodologies

Builds/owns/updates the Marketing Operations Playbook

Communications Leadership

Exhibits confidence in self and others; Inspires and motivates others to perform well

Effectively influences actions and opinions of others

Accepts feedback from others; Gives appropriate recognition to others.

Cost Consciousness

Works within approved budget; Contributes to profits and revenue; Conserves organizational resources

Develops metrics and benchmarks for ongoing measurement of driving strategic value

Personal Qualities

Shares relevant information to help others understand and support business objectives

Researches and presents information in a logical manner to facilitate learning

Works in a fast‑paced environment, exhibits creativity and passion while producing results that drive associate engagement and business performance

Strategic thinker with extensive marketing experience in complex B2B environments

Influential leader who can align diverse teams around go‑to‑market strategies

Superior interpersonal skills and ability to work extremely well as part of a team

Ability to work well under pressure and manage sensitive or controversial subjects with tact, kindness, and professionalism

Qualifications

Bachelor’s degree in marketing, business, or related field required

Minimum 8-10 years in marketing operations, marketing project management, or agency client management related experience

7+ years of personnel/team management experience required

Advanced skillsets with Marketing Project Management software tool – Wrike, Workfront, Smartsheet, Trello, Basecamp

Project management certifications a plus

Impeccable verbal, digital and written communication skills

Proficient in Microsoft Office Suite or related software

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