Marketing Manager

Marketing Leader (Build & Scale)

Position Overview

This role is responsible for

developing the brand, driving demand, and building a scalable marketing engine

that supports both branch-level growth and national expansion-including our rapidly growing

Professional Division .

We are looking for someone who can

think like a strategist and execute like an operator -someone who has built (or is ready to build) a marketing team, infrastructure, and playbook inside a high-growth environment.

What You'll Build
A

centralized marketing function

aligned with sales and branch operations
A

clear brand voice and positioning

across all divisions
Lead generation systems

(digital, outbound, and local market support)
Marketing support for

national accounts and enterprise clients
Tools, reporting, and analytics to measure ROI and performance
Key Responsibilities

Strategy & Leadership

Develop and execute a

company-wide marketing strategy

aligned to revenue goals
Build, hire, and lead a

high-performing marketing team

over time
Establish brand positioning across light industrial, professional, and executive services
Partner with executive leadership to align marketing with business priorities
Demand Generation & Growth

Drive

new client acquisition

through targeted campaigns and outbound strategies
Build scalable

lead generation funnels

(digital + field support)
Support branches with

local market growth initiatives
Partner with sales teams to improve

conversion and pipeline velocity
Recruitment Marketing

Develop strategies to attract

high-volume and professional talent
Improve candidate flow through job marketing, social, and digital channels
Build employer branding initiatives to position a

top workplace
Brand, Content & Digital Presence

Own and evolve the

brand identity and messaging
Oversee website, SEO/SEM, social media, and content strategy
Develop sales collateral, pitch decks, and client-facing materials
Ensure consistent messaging across all markets and divisions
Analytics & Performance

Implement tools and dashboards to track

marketing ROI and campaign performance
Analyze data to optimize spend, channels, and conversion rates
Report on key metrics, including leads, cost per lead, and revenue impact
What We're Looking For

5-10+ years of experience in

marketing leadership , preferably in staffing, recruiting, or B2B services
Proven experience

building or scaling a marketing function or team
Strong background in

demand generation, digital marketing, and brand development
Ability to operate both

strategically and tactically

(this is a roll-up-your-sleeves role)
Experience supporting

sales-driven organizations
Strong communication, leadership, and execution skills
What Success Looks Like

Increased

qualified leads and client acquisition
Improved

candidate flow and recruiting efficiency
Strong, consistent

brand presence across markets
A built-out, scalable

marketing team and infrastructure
Measurable impact on

revenue growth
Compensation & Benefits

Competitive base salary + performance-based incentives
Full benefits package (health, dental, vision, 401k)
Opportunity to build and lead a

national marketing function
High visibility with executive leadership
Clear path for growth as the company scales

IND3