Social Media Art Director

Lands' End is seeking a Social Media Art Director to steer the visual creative direction across social platforms from a hybrid role based in Dodgeville, Wisconsin. The position combines three weeks on site per month with one fully remote week and carries a salary range of USD 80,000 - 100,000 per year.
Responsibilities

Lead and refine the visual direction for all social content across platforms including Instagram, TikTok, Facebook, Pinterest, and emerging channels.
Translate brand strategy, campaigns, and trends into scroll-stopping, social-first creative concepts.
Conceptualize, design, and supervise the production of static graphics, animated elements, and short-form video content.
Collaborate with Social, Marketing, Copy, and Production teams to develop cohesive storytelling and campaigns.
Ensure social assets reflect Lands' End brand guidelines while pushing creative boundaries.
Stay ahead of social, design, and cultural trends, contributing fresh ideas and perspectives.
Provide art direction and feedback to designers, freelancers, creators, and content partners.
Manage multiple projects on tight timelines while maintaining quality and consistency.
Requirements

5+ years of experience in art direction, graphic design, or visual creative, preferably with a strong focus on social media.
A standout portfolio demonstrating social-first concepts and execution.
Strong understanding of platform-specific best practices and performance-driven creative approaches.
Expertise in typography, layout, color, and visual storytelling.
Experience working with photography, video, motion, and mixed media.
Proficiency in Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere) or equivalent tools.
Collaborative mindset with the ability to receive feedback, iterate quickly, and lead creatively.
Experience with lifestyle, fashion, or consumer brands.
Familiarity with creator/influencer content and user-generated content (UGC).
Motion graphics or video editing expertise.
Technologies

Adobe Creative Suite, Photoshop, Illustrator, After Effects, Premiere
Benefits

Paid time off
Health benefits
Dental benefits
Vision benefits
Disability benefits
Annual merit increase
Bonus
Incentive compensation

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