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Marketing Communications Specialist

OTR Engineered Solutions · Rome, GA, USA ·

Job type:
Full Time

The Marketing Communications Specialist supports the execution of OTR’s global marketing strategy through project management, content development, digital marketing, trade show coordination, website content management, sales support and agency coordination. The role is expected to independently manage marketing projects, leverage AI and digital tools to improve efficiency, and help reduce reliance on external agency resources while supporting business growth.

Essential Functions
:
Reasonable accommodations may be made to enable individuals with disabilities to perform these essential function

s.
Manages and executes marketing communications projects across print, digital, social media, email, video, PR and event channe

ls.Develops and maintains the marketing calendar and coordinate project timelines, priorities and deliverabl

es.Creates and updates marketing collateral including brochures, product literature, presentations, sales tools, trade show materials and customer-facing communicatio

ns.Supports product launches and commercialization initiatives through development of launch materials and sales enablement too

ls.Coordinates trade shows, conferences, customer events and exhibitions, including logistics, vendors and post-event reporti

ng.Partners with OE and Aftermarket sales teams to develop presentations, customer communications and marketing support materia

ls.Coordinates agencies, freelancers, writers, designers and other external marketing resourc

es.Helps reduce external agency spending through effective internal execution, project management and utilization of AI-enabled workfl

ws.Maintains and updates website content, blogs, landing pages and digital asse

ts.Supports social media planning, publishing and reporting activiti

es.Measures and reports campaign performance using CRM, marketing automation and analytics too

ls.Identifies opportunities to improve marketing processes, workflows and operational efficien

cy.Other duties can be assigned based on company needs and employee capabiliti

es.
Competenc

ies:
Communication Profic

iencyTime Manag

ementCreative Abil

itiesProblem Solving S

killsPersonal Effectiveness/Credib

ilityEthical Responsib

ilityCustomer Se

rvice
Required Skills / Abil

ities:
Strong project management

skillsSelf-motivated, flexible and able to work indepe

ndentlyStrong written and verbal communication

skillsExcellent interpersonal and customer service

skills.Excellent organizational skills and attention to

detail.
Supervisory Respons
ibility:
This position has no direct supervisory responsibilities. At times, due to projects or work assignments, employee will need to coordinate and direct a team in order to meet/satisfy individual/company ob

jectives.
Work En
vironment:
This position operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, and filing cabinets. At times, employee might be exposed to manufacturing environment, including forklift traffic, fumes, noise, and operating manufacturing

equipment.
Physi

cal Demands:
Prolonged periods of sitting at a desk and working o

n a computer.Must be able to lift up to 15 pou

nds at times.
Position Type and Expected
Hours of Work:
This is a full-time position. Days and hours of work are Monday through Friday, 8:00AM to 5:00PM. In order to meet our customer demands and internal objectives, at times this role will be required to work outside of the normal schedule, incl

uding w
eekends.
Travel:
Some overnight travel is expected for this position. There will be local day travel and overnight travel as it is related to event coordination, training activities or support of assigned

plants/locations.
Required Educati

on and Experience:
Bachelor’s degree in Marketing, Communications, Public Relations

, or related field.4–6 years of B2B marketing, communications or marketing project man

agement experience.Trade show and event man

agement experience.
Preferred Educa

tion and Experience:
Industrial, manufacturing, construction, agricultural or heavy-equipment industry

experience preferred.HubSpot, Salesforce, CRM or marketing a

utomation experience.Experience utilizing AI tools such as ChatGPT, Claude

or Microsoft Copilot.Experience coordinating agencies

and external vendors.Understanding of web publishing/digital platform

content requirements.Experience working in a fast-paced,

experience preferred.Experience creating and editing marketing collateral using templates and desk

owledge of M
S Office.
Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. Other job duties and responsibilities may also be assigned by the incumbent’s manager at any time b

ased upon Company need.
OTR Engineered Solutions is an equal opportunity employer and will not tolerate discrimination in employment on the basis of race, color, age, sex, sexual orientation, gender identity or expression, religion, disability, ethnicity, national origin, marital status, veteran status, genetic information or any other legally protected c

classification or status.

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