Director Of Marketing Strategy

Robinson & Casey is seeking a hands-on Marketing Director to lead the firm's marketing strategy, brand development, digital presence, and lead generation initiatives. This role will be responsible for translating the firm's business goals into actionable marketing plans while building systems, processes, and accountability across all marketing functions.

This is not a business development or referral-generation role. The ideal candidate will focus on marketing strategy, website optimization, digital advertising, branding, content creation, vendor management, and marketing performance analysis.

The Marketing Director will work closely with the Chief Relationship Officer and CEO to develop and execute marketing initiatives that strengthen the firm's brand, increase qualified leads, and support long-term growth objectives.

Who We Are
At Robinson & Casey, we believe that compassion and doing things the right way go hand in hand. We specialize in Behavioral Health Law — the Marchman Act and Guardianship — which means we walk alongside families in the hardest moments of their lives, guiding them down proven legal paths to lifesaving treatment for their loved ones.

We're not just in the business of law. We're in the business of helping families rebuild, recover, and move forward — through systems that work, processes we trust, and a team that shows up for every family we serve.

Our values — Honesty, Courage, Integrity, Empathy, Perseverance, and Service — guide everything we do.

Out of respect for our office and hiring process, please apply via the online application. Applicants who reach out to the Firm will automatically be disqualified.
Compensation:

$75,000 - $95,000 USD yearly

Responsibilities:

Strategic Marketing Planning
Develop annual and quarterly marketing plans aligned with firm growth objectives
Create and implement marketing systems, processes, and reporting structures
Translate business plans into actionable marketing initiatives
Monitor and report on key marketing metrics and ROI
Brand & Digital Presence
Oversee brand strategy and market positioning
Manage website strategy, content updates, and user experience improvements
Ensure consistent messaging across all marketing channels
Identify opportunities to improve visibility and awareness
Lead Generation & Campaign Management
Develop and oversee digital marketing campaigns
Manage Google Ads, PPC, SEO, social media, and content marketing strategies
Monitor lead quality and campaign performance
Recommend optimization strategies to improve conversions
Vendor Management
Manage relationships with website, SEO, PPC, social media, and creative vendors
Hold vendors accountable for performance and deliverables
Evaluate new marketing tools and technologies
Content & Creative Development
Write and review marketing copy for digital advertising, social media, website content, and email campaigns
Assist with creative direction and graphic design initiatives
Ensure all marketing materials align with the firm's brand and mission

Qualifications:

Bachelor's degree in Marketing ( or

related field

or

at least 5 years of relevant experience)
4+ years driving marketing strategy and/or marketing campaigns
Proficiency in data analytics (including SEO/SEM)
Strong understanding of referral-based & B2B marketing
Excellent written and verbal communication skills
Experience working independently with remote teams

Preferred Qualifications
Previous marketing experience within: law firm, professional services, healthcare, or behavioral health organizations
Experience with HubSpot
Videography/Photography experience
Graphic Design experience preferred

About Company
What We Offer
Competitive compensation
A structured, growth-focused environment with clear expectations
Purpose-driven work
The opportunity to contribute to something meaningful and well-run
At Robinson & Casey, we believe there is a right way to serve families in crisis — through proven systems, clear roles, and consistent execution. We hire thoughtfully and with intention because the families who come to us cannot afford anything less.
We seek individuals who combine professional excellence with empathy and accountability — people who take ownership of their role, follow the processes we've built, welcome feedback, and look for ways to make good systems even better. Our hiring process is designed to ensure alignment on expectations, values, and long-term fit before someone joins the team. Above all, we look for people who care deeply about the families we serve and who understand that doing things the right way is how we save lives.

#WHLAW2

Compensation details:

75000-95000 Yearly Salary

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