Senior Manager of Marketing Operations (HubSpot Expert)

Responsibilities

Altruist is entering an exciting phase of growth, and we’re looking for a Sr Marketing Automation Operations Manager to join our quickly scaling Marketing team! You’ll play a critical role in driving growth by developing best-in‑class marketing automation and operations capabilities.

Working cross-functionally with marketing, sales, and product teams, you’ll drive the delivery of seamless experiences throughout the customer journey. You will develop and manage systems to take a user from their first web session to becoming a valued customer on the Altruist platform

Develop and implement comprehensive marketing automation strategies to support Altruist’s growth objectives

Oversee the setup, configuration, and management of marketing automation platforms such as Chilipiper, HubSpot, WordPress, Outreach.io, Appcues, Amplitude, Tableau, and similar tools to streamline marketing workflows and campaigns

Collaborate with cross‑functional teams including marketing, sales, and product to create and execute automated marketing campaigns that target key segments and personas

Analyze and optimize marketing automation workflows to improve lead generation, lead nurturing, and conversion rates throughout the marketing and sales funnels

Manage the integration of marketing automation platforms with CRM systems (e.g., Salesforce) to ensure seamless data flow and accurate tracking of leads, opportunities, and customers

Develop and maintain documentation for marketing automation processes, including standard operating procedures, best practices, and guidelines for internal stakeholders

Monitor and report on key performance metrics related to marketing automation initiatives, providing insights and recommendations for continuous improvement

Stay current with AI and industry best practices in marketing automation, making recommendations for new tools and strategies to enhance marketing operations

Train and support marketing and sales teams in using marketing automation tools effectively, including providing guidance on campaign setup, segmentation, and A/B testing

Benefits

Grow your career: Altruist is a thoughtful, fast‑growing company that values high achievers

Our success is your success: Be rewarded for doing great work - competitive compensation and equity for all team members

Take care of yourself: Health, dental, and vision coverage, available on your first day

Work‑life integration: We work hard and respect everyone’s whole selves

You’re welcome here: Altruist is proud to be an equal opportunity employer. We’re committed to inclusivity

Qualifications and Experience

Superb communication– Intentional dialogue is a superpower. You listen as well as you share your perspective with others

Experience– 5+ years of experience in marketing automation, operations, or related roles, preferably at a B2B financial services, fintech, or SaaS organization

Technical aptitude– You’re technologically savvy and can easily get up to speed on modern tech stacks (Salesforce, HubSpot, Marketo, Pardot, or similar tools; certification in relevant platforms is a plus)

Strong analytical skills with the ability to interpret data, identify trends, and make data‑driven recommendations for optimization

Creative problem solving– Identifying the problem is simply not enough. You’re instinctually creative with your approach in finding solutions to roadblocks

Ownership– The pride you put into every aspect of your work is unparalleled and undeniable

Education– Ideally looking for a B.A. / B.S. degree in relevant fields such as Marketing, Business Administration, Communications, Advertising, etc

Solid understanding of B2B marketing principles and strategies; fintech or financial services experience is a plus

Assurance– Your confidence is brilliant, yet ego‑less. You possess a strong knowledge base, the ability to discover the unknown, and are open to differing perspectives

Resilience– We’re inspired by your unwavering determination to achieve success, no matter the adversity you face along the way

Proficiency in CRM systems such as Salesforce, including experience with data management and integration between CRM and marketing automation platforms

Excellent project management skills with the ability to manage multiple projects simultaneously and meet tight deadlines

#J-18808-Ljbffr