Assistant Director, Enrollment Marketing

Department: Marketing and Communications

Position Summary
Reporting to the Associate Vice President for Enrollment Marketing, the Assistant Director of Enrollment Marketing supports the marketing needs of select cohorts and administrative partners. This role is responsible for managing the execution of integrated marketing projects and campaign components across the enrollment lifecycle, ensuring alignment with institutional priorities and enrollment goals. Working from AVP-defined strategy, the Assistant Director leads cross-functional coordination, oversees project delivery, and partners with internal teams and external vendors to execute high-quality, multi-channel marketing initiatives.

Essential Functions

Supports the planning and execution of integrated enrollment marketing campaigns aligned to enrollment goals.

In collaboration with the AVP and enrollment partners, translates enrollment priorities into clearly defined project plans, briefs, and executional roadmaps within established campaign strategies.

Leads the execution of marketing projects, coordinating internal teams and external vendors to ensure timely, high-quality delivery.

Supports management and tracking of the budget established by UMC in support of enrollment marketing initiatives.

Develops and manages a coordinated communications flow that aligns admissions stand-alone efforts with UMC-led marketing initiatives.

Partners with the Marketing Performance Analyst to evaluate project performance, applying insights from digital analytics and audience testing to inform ongoing optimization.

Supports optimization of key digital touchpoints, including web content, to ensure alignment with prospective student needs.

Partners with in-house marketing teams to ensure alignment, integration, and consistency across projects and channels.

Stays informed on industry best practices and emerging trends in higher education marketing, incorporating insights into project execution.

Required Qualifications

Bachelor's degree in marketing, communications, or brand management.

Minimum of five years of experience in marketing, communications, or enrollment marketing.

Preferred Qualifications

Experience in higher education, nonprofit, or similarly complex organizational environments.

Experience in developing, implementing, and/or supporting enrollment marketing.

Experience with academic admissions, recruiting communications, marketing to Gen Z, and utilizing various social media channels for marketing and advertising purposes.

Salary

Minimum Salary: $81,000

Maximum Salary: $90,000

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