Associate Director, HCP Marketing (Neuro)

The Associate Director of HCP Marketing will lead healthcare professional marketing strategy and execution for the Rare Neurology product in the U.S. This highly visible role requires a forward‑looking individual with deep marketing expertise and the ability to navigate a competitive landscape. The Associate Director will partner closely with cross‑functional teams to advance the product’s growth, contribute to the brand’s financial success, and support the launch of the first neurology product at Regeneron.
A Typical Day Might Look Like Contribute and support the HCP marketing strategy, ensuring full integration with the broader brand strategy.
Act as a key advocate for the brand strategy, clearly articulating priorities and ensuring alignment across Regeneron teams.
Oversee the development of HCP engagement strategies, messages, and tactical campaigns tailored to neurologists.
Build and deploy a competitive market strategy that proactively addresses evolving competitors and market dynamics.
Drive strong cross‑functional and alliance collaboration, partnering with Sales, Medical Affairs, TLLs, Market Research, Market Access, Regulatory, Legal, Clinical, and HEOR to deliver cohesive, compliant, and impactful initiatives.
Ensure all marketing programs comply with corporate policies, regulatory/ethical frameworks, and alliance standards.
Track and manage marketing spend, timelines, and deliverables to meet budget, scope, and performance expectations.
Ideal Candidate Profile Combine strategic and scientific acumen with an ability to translate insights into actionable marketing strategies.
Have a proven track record of leadership and influence across organizational levels.
Bring exceptional communication and presentation skills, simplifying and conveying complex strategies to diverse audiences, including senior executives.
Excel in execution and project management within a fast‑paced, dynamic, and competitive marketplace.
Demonstrate organizational agility, adapting priorities and strategies to external market shifts or internal dynamics.
Thrive in cross‑functional and alliance settings, effectively shaping collaboration, alignment, and decision‑making.
Possess strong experience in managing agencies and external partners, ensuring creative excellence and accountability.
Are disciplined in managing budgets and resources aligned to strategic objectives.
Qualifications Bachelor’s degree required; MBA strongly preferred. 10+ years of progressive experience in the pharmaceutical/biotech industry or related field and 8+ years of U.S. commercial experience in pharmaceutical/biotech marketing, product management, or related areas. Rare Neurology experience strongly preferred.
Location: On‑site in Sleepy Hollow, NY four days a week and willing to travel 30% of the time.
Equal Opportunity Employer Regeneron is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion or belief, sex, sexual orientation, gender identity or expression, marital or civil partnership status, civil status, pregnancy or parental status, age, disability, nationality, citizenship status, ethnic or national origin, membership of the Traveler community, familial status, genetic information, military or veteran status, or any other characteristic protected under applicable law. Where required, we will provide reasonable accommodation to applicants with known disabilities or chronic illnesses during the recruitment process.
Benefits Regeneron offers a competitive and comprehensive total rewards package which may include annual bonuses or other incentive plans, equity awards, pension or retirement benefits, 401(k) company match, health and wellness programs, fitness centers, insurance benefits, paid time off, and family support benefits.

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