Account Director, Beauty

We are seeking a dynamic Account Director to help lead 5W's expanding Beauty practice. This is an exciting opportunity for an individual eager to grow their career with a diverse range of clients, with a focus on Beauty communications.

The ideal individual will have worked with a diverse roster of consumer clients within an agency setting, is an expert at pitching, and possesses superior account and time management skills.

The team's top priority is hiring an Account Director who brings a strong blend of influencer expertise, digital creative strategy, and a deep understanding of pop culture — someone who can identify emerging trends, translate them into smart, culturally relevant recommendations, and lead integrated campaigns across earned and influencer channels. While influencer leadership and creative strategy are the primary focus, it's equally important that this person has strong media relations experience and can develop and drive a thoughtful earned media strategy that complements the broader communications approach.

Here’s what you’ll be doing:

Act as primary contact to clients, continually fostering client-agency relationship to build trust and become a valuable resource and counselor to clients

Lead integrated campaigns across earned and influencer channels, ensuring both work together to support the broader communications approach

Identify emerging trends and pop culture moments and translate them into smart, culturally relevant recommendations for clients

Stay ahead of the emerging world of AI, exploring how new tools and technologies can enhance creative strategy, media outreach, and campaign execution

Oversee and implement strategic communications programming

Develop and drive thoughtful earned media strategies that complement influencer and digital creative efforts

Execute creative campaigns, brand partnerships, and influencer programs

Manage and delegate responsibilities of daily workflow of multiple accounts while driving consistent media results

Communicate account status to agency management regularly

Demonstrate proficiency in writing and editing materials, particularly presentations, program plans, and media strategies

Provide strategic guidance to clients and team members on an ongoing basis; anticipate and address clients’ needs

Troubleshoot media, team, or strategy problems as they arise; seek senior management input when appropriate

Motivate team members by promptly reviewing work and providing constructive feedback

Strive to develop the best communication and presentation skills possible to effectively articulate ideas to clients, colleagues, and others

Conduct and lead monthly conference calls and meetings with clients

Develop and maintain relationships with influential members of the media, influencers, and their agents

Provide guidance and leadership to team members on effective pitching, team issues, account workflow, and general account issues

Participate in the development of materials for new business opportunities including timelines, proposals, business decks, and case studies; assist in generating new business leads

Participate in brainstorming sessions to develop strategic/creative thinking for clients

Misc. research, duties, and projects as required

Here’s what you have:

B.S/B.A in Public Relations or related field

At least 6 years of PR agency experience

Strong blend of influencer expertise, digital creative strategy, and a deep understanding of pop culture

Proven ability to identify emerging trends and translate them into culturally relevant campaign recommendations

Experience leading integrated campaigns across earned and influencer channels

Strong media relations experience with the ability to develop and drive earned media strategy

Experience with and genuine interest in the emerging world of AI, including its applications in communications, content creation, and campaign strategy

Excellent written, verbal, and interpersonal skills

Strong leadership and motivation skills

Proven client relations, management, and supervisory skills

Creative and energetic personality

Why you’ll love working here:

Competitive salary with comprehensive benefits & wellness programs including partnership with ClassPass!

Flexible PTO

Summer Fridays and Winter, Spring, and Fall Fridays too!

Hybrid work model offering flexibility and work-life balance

Expanded parental leave and family planning support

Continuous learning through “5W University” and development initiatives

Professional Development Support

Exclusive access to season tickets for pro sports teams along with Broadway shows, and more!

Charitable giving, including matching donations

Note: This role is based in our Miami or Tampaoffice on a hybrid basis.

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This hiring process utilizes artificial intelligence tools to assist in candidate screening and assessment. Our AI tools are designed to complement, not replace, human decision-making.

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