Senior Staff Brand Manager

Senior Staff Brand Manager | Exclusive Games Marketing
Los Angeles, CA (hybrid)

Sony Interactive Entertainment is seeking a Senior Staff Brand Manager to support exclusive games developed by PlayStation Studios. Reporting directly to the Senior Director, Global Brand Marketing, this role will work closely with a team of global marketers and partner with development studios to craft the brand and global go-to-market marketing strategy for several high‑profile game titles.

Responsibilities

Define global brand and product strategy, including positioning, unique selling points, and go‑to‑market approach based on strategic target audiences, market, and player insights.

Lead global cross‑functional teams, pulling together holistic global business results for their portfolio.

Accountable for the success of the global marketing campaign.

Ensure consistent representation of brand global activations while overseeing tactical execution on global campaigns for multiple titles.

Manage internal creative teams and external agencies to deliver key marketing and creative assets and programmes while ensuring alignment across multiple stakeholders.

Studio Partnership

Partner with development studios to develop product marketing strategy for game titles, including determining appropriate target audiences, business models (financial and/or monetisation strategies), launch timing, and product/service feature sets.

Ensure consumer insights are provided during the development of games through world‑class qualitative and quantitative research.

Budget Management

Financial responsibility for marketing strategies, initiatives and advertising related efforts for franchises.

Manage global marketing budget for portfolio of titles.

Requirements

Deep understanding of and experience working on and shipping AAA games is a must; platform experience is a plus.

Demonstrated record of success in developing high‑impact global consumer strategies, mass‑market marketing campaigns, brand marketing, and direct‑to‑consumer performance‑based marketing, for a portfolio of games or services.

Must have broad experience and understanding of all facets of the marketing discipline including consumer insights, product positioning, consumer promotions, online innovation and creative development.

Ability to influence and engage external and internal stakeholders in a franchise brand vision.

Extensive knowledge of and a passion for video games is a huge plus.

Related Experience / Education

10+ years of brand and product marketing.

Bachelor’s degree or equivalent (MBA a plus).

Benefits & Compensation
Base pay range: $192,100 – $288,100 USD.

Eligible for SIE’s top‑tier benefits package, including medical, dental, vision, matching 401(k), paid time off, wellness program and employee discounts for Sony products. This role may also be eligible for a bonus package.

Equal Opportunity Statement
Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category. We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond. Sony Interactive Entertainment is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.

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