Soccer Marketing Intern: Fan Experience & Campaigns

Fall Marketing Internship | Forward Madison FC

The Tone:

This is an internship at Forward Madison FC, located in Madison, WI. Forward Madison FC is a nationally recognized brand in the soccer industry, focused on building a vibrant club and engaging fan experience. This role is crucial for an enthusiastic individual to assist and train with the marketing team, gaining practical experience in brand building, ticket marketing, match presentation, and community engagement.
The TL;DR

Role: Internship
Type: Seasonal
Location: In-person, Madison, WI
Team: Marketing team
Mission: To support the marketing team in building brand awareness, increasing ticket sales, and enhancing the fan experience for Forward Madison FC.
Tech Stack: Microsoft Word or similar software
What You'll Actually Do

Written Content: Generate various written content for the club, including press releases, match previews, match recaps, and other team articles.
Digital Marketing & Content: Assist with event marketing across social media, emails, and the club's website, including staying current with social media trends and creating digital content like videos and reels.
Campaign Development: Collaborate with the ticket and marketing teams to ideate, plan, and execute marketing campaigns to increase season, group, and single game ticket sales.
Fan Experience & Game Day: Play a key role in developing the match presentation strategy to improve the fan experience on game days and work during stadium events, including evenings and weekends.
Community & Brand Awareness: Participate in street team operations and attend community events to improve brand awareness and ticket sales, and assist with coordinating mascot and player appearances.
The Must-Haves

Background: Entry-Level. This role is designed for individuals to gain experience in various aspects of sports marketing.
Experience: No specific prior years of experience are required for this training-focused position.
Skills: Ability to multitask, ability to see a project through from start to finish, demonstrated ability in writing for a variety of external audiences, knowledge of Microsoft Word or similar software.
Bonus: Past experience working on social media platforms is preferred.

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