Paid Media Specialist

Own end to end Amazon paid media plans and execution in platform
Plan, launch and optimize campaigns (Sponsored and DSP) to drive revenue growth, efficiency, and product/brand discovery
Conduct keyword management, manage bids, and audience optimization
Monitor performance daily and adjust with a data driven mindset
Analyze campaign performance and provide actionable insights and reporting
Support forecasting, budgeting, and pacing to ensure spend aligns with revenue and profitability goals
Partner with Amazon Team, eCommerce, brand and growth marketing team members to support product launches, promotions, and go to market strategies
Success metrics: Sales, ROAS, ACoS
Requirements

At least 3 years of hands-on Amazon ads experience
Demonstrable mastery and success in campaign optimization (DSP and Sponsored), bid management, dayparting, audience building via AMC, and keyword strategy
High proficiency in AMC for audience building and A/B testing
Expert understanding of Amazon metrics (ACoS, CPC, TACoS, ROAS, NTB, impressions, CTR) and building KPI reports
Strong business acumen, ability to connect media performance to broader business goals (revenue, margin, inventory, brand positioning)
Strong attention to detail, active listening, and ability to manage multiple priorities
Core Competencies

Demonstrates expertise in managing and optimizing Amazon paid media campaigns, with a strong focus on data-driven decision-making and performance analysis. Proficient in audience building, bid management, and aligning media strategies with business objectives.
Highest-signal resume keywords

Amazon Ads Experience
Campaign Optimization
Audience Building via AMC
Amazon Metrics Expertise
Bid Management
ATS Optimization Keywords

Hard Skills

Campaign Optimization
Keyword Management
Bid Management
Data Analysis
A/B Testing
Performance Monitoring
Forecasting
Budgeting
KPI Reporting
Audience Optimization
Soft Skills

Attention to Detail
Active Listening
Multi-Priority Management
Business Acumen
Industry Keywords

Revenue Growth
Efficiency
Product Discovery
Sales
ROAS
ACoS
Tools & Technologies

Amazon Marketing Cloud (AMC)
Sponsored Ads
DSP

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