Tata Harper Global PR & Influencer Specialist (Marketing)

Job Summary
The Global PR & Influencer Specialist joins the Tata Harper Integrated Communications Team in New York. This role will focus on supporting the development and execution of insight-driven communications strategies with an emphasis on PR materials development, influencer marketing and events management. Candidates should have their finger on the pulse of beauty, wellness and lifestyle influential voices. Strong communication, writing and organizational skills will help you to thrive in this role.

Key Responsibilities
PR support:

Lead product ordering and delivery, including inventory managementacross brand and partner offices

Support in development of global press materials, media and influencer listsand “always on” strategy

Daily admin responsibilities, including but not limited to inventory, supplies, and calendar coordination

Monitor industry news and social media for trends,insightsand competitor activity.

Influencer management:

Identifyand research potential influencers, build and manage influencer lists,assistwith outreach, and track partnerships and deliverables.

Become fluent expert on influencer management platforms to build andmonitorcampaigns + reporting

Support management of influencer activationsand brand partnerships, contracts

Leadproductsend outs and call-ins across media andinfluencer;help cultivate a network of influencer ambassadors.

Campaign and event support:

Support all eventconcepting, planning, vendornegotiationsand timelines

On-site event support, as well as resulting reports and follow-up, as needed

Partner with Social strategy and content team to capture and where possible, help edit specific events and concepts for organic social media posting

Reporting:

Assistwith tracking media coverage and influencer campaign resultsacross keymarket; lead the creation and ongoing updates formonthly reports for key stakeholders

Experience with platforms such asLaunchmetricsandTraackra plus.

Qualifications

Bachelor’s Degree or higher, ideally in Communications or Marketing

Must be highly organized, detail-orientedand deadline-driven

Strong interest in developing skills in PR & Influencer Marketing (experience in both, preferred)

Must have strong understanding of thebeautyspace and social media trends

Mustpossessstrong copywriting and communication skills

Proactive, self-motivated multi-tasker who thrives in a fast-paced environment.

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