Analyst, Media Ops - The Points Guy

This role requires a hybrid schedule and will be based in our New York City office (Tuesday through Thursday) and work fully remotely on Mondays and Fridays each week.
What You'll Do:

Manage end-to-end QA, launch, and takedown of all custom ad units across The Points Guy
Lead the implementation and adoption of AI tooling across ad operations, establishing best practices, training team members, and ensuring new tools are embedded effectively into existing processes
Oversee QA, launch, pacing, and takedown of all ROS and 100% Share of Voice display media campaigns
Execute and QA link wrapping across campaigns to ensure accurate tracking and attribution
Partner with sales, editorial, and external stakeholders to ensure campaigns are delivered on time and in accordance with established specifications
Develop and implement scalable, automated workflows that reduce manual effort and minimize the risk of launch errors
Identify, evaluate, and integrate AI-powered tools into ad operations workflows to increase efficiency, reduce error rates, and accelerate campaign turnaround times
Serve as an internal thought leader and resource on AI adoption, partnering with teams across the business to identify process improvement opportunities and lead implementation efforts
Own projects that involve solving complex, ambiguous problems-defining the right approach, executing against it, and delivering clear recommendations
Take ownership of your work and proactively identify opportunities to leverage technology, data, and innovative thinking to improve outcomes
Translate data and campaign findings into clear, actionable recommendations for stakeholders across the business
What We're Looking For:

Entrepreneurial mindset - demonstrated ability to operate effectively in ambiguous environments, exercise sound judgment independently, and establish clear processes where none previously existed
Strong problem-solving skills - proven ability to navigate ambiguity and structure a path forward on undefined or complex challenges
Exceptional attention to detail - a consistent track record of accuracy across high-volume, deadline-driven workstreams
Strong written and verbal communication skills - able to analyze, synthesize, and communicate insights effectively, aligning stakeholders and surfacing issues proactively
Ability to manage multiple concurrent initiatives - proven experience prioritizing effectively and executing across several campaigns simultaneously without compromising quality
Experience working with data - familiarity with SQL, Excel, Tableau, or similar tools to analyze and interpret campaign and business data
Minimum of one year of hands-on experience with Google Ad Manager - including trafficking, targeting, and campaign troubleshooting
Demonstrated interest in AI and emerging technologies - hands-on experience preferred, along with genuine curiosity about how data and AI can drive better decisions and business outcomes
A proactive, scrappy, and self-motivated mindset - energized by fast-paced, performance-driven environments
Compensation:

Total Cash Compensation Range: $100,000 per year
Actual compensation varies based on location, experience, and qualifications.
Benefits:

Health Insurance Coverage (medical, dental, and vision)
Life Insurance
Short and Long-Term Disability Insurance
Flexible Spending Accounts
Holiday Pay
401(k) with match
Employee Assistance Program
Paid Parental Bonding Benefit Program
Flexible Paid Time Off (PTO): We believe time to rest and recharge is essential. That's why we offer a generous and flexible PTO policy. Full-time employees accrue 20 days of PTO for a full calendar year annually, with an increase to 25 days after five years of service.
Who We Are:

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