Marketing and Customer Relations Coordinator

MOS Code: None

Education and Experience
A Bachelor's degree or higher in business administration, marketing, public relations, journalism, communications, or related field, and three (3) years of professional marketing, public information, or customer relations program experience.

Licenses and Certificates
Some positions may require a Texas Class "C" Driver's License or equivalent from another state.

Special Requirements
Positions requiring a CDL or positions of a safety-sensitive nature are subject to drug and alcohol testing in accordance with federal regulations.

Responsibilities

Under general direction, plan, coordinate and manage the marketing, public information and customer relations for a program or department within the City.

Plan, develop and implement a marketing program for assigned department.

Involves:Conduct market research through focus groups, surveys and other means to assess community needs and evaluate effectiveness of programs.

Promote existing services through various media including news releases, flyers, posters, television spots, and other venues.

Prepare and distribute news releases, brochures and other promotional materials.

Serve as liaison to community groups and organizations.

Create, implement and market new programs and services.

Involves:Develop marketing plan for new programs and services.

Conduct public outreach through instruction and by participating in public meetings, visiting civic organizations, schools, businesses and other entities.

Oversee the design and layout of in-house and outsourced advertising and promotion materials.

Develop and implement special events designed to promote new services and programs.

Manage and respond to customer and news media inquiries, comments and complaints.

Involves:Provide requested information to public as appropriate.

Research, resolve and respond to customer complaints.

Serve as spokesperson for department in cooperation with department head.

Prepare and deliver presentations to a variety of groups.

Coordinate department events such as promotions.

Supervise assigned personnel and manage marketing budget.

Involves:Schedule, assign, set standards for and review work.

Appraise employee performance.

Provide for training and development.

Enforce personnel rules and regulations and work behavior standards firmly and impartially.

Prepare or assist in preparation of annual budget request within proposed program.

Monitor and approve operating expenses.

To qualify for this position, the required education, experience, knowledge, and skills must be clearly stated on your application’s employment history. We do not use any information on your resume to review if you meet the minimum qualifications for this position.

Failure to fully detail all experience and job duties in the application, copying/pasting directly from the job specification, or responses referring to your résumé will eliminate you from consideration for the position.

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