Senior Director, Experience, Digital Strategy, Planning

Formulate Omnichannel & Platform Strategy: Define the 3-to-5-year directional roadmap and immediate operational strategies across the My Verizon App, conversational messaging, and emerging technology platforms to drive growth, retention, and lifecycle experience goals.

Govern Technology & Vendor Sourcing: Partner across Product, Experience Assurance (XA), and IT Engineering to co-author the multi-year technology enablement roadmap, acting as the strategic evaluator of third-party software agreements, platform licensing, and vendor partnerships.

Drive Commercial & Ecosystem Growth: Formulate forward-looking sales strategies and long-range planning to identify, evaluate, and prioritize alternative commercial avenues and deep third-party digital ecosystem integrations (e.g., Amazon).

Frame Upstream Structural Problems: Synthesize domestic and global competitor movements, customer insights, and global technology shifts to pinpoint structural vulnerabilities, solving deep architectural and journey friction before development pipelines begin.

Establish Day-Zero Matrix Alignment: Engage seamlessly with Experience Assurance (XA) and product lines at inception to mandate up-front collaborative planning, coordinate early trade-offs, and lock in co-owned business outcomes and financial targets.

Lead Capital & Wallet Optimization: Own the comprehensive capital and operational budget planning for the Digital and XA organizations, masterfully managing rigorous trade-off discussions and capacity constraints mapped to proof-of-capacity models.

Formulate Value Realization & Influence: Oversee macro strategic OKRs and KPIs to systematically measure the business return on core investments, leading a high-performing strategy team that serves as the primary liaison to corporate leadership through data-driven executive narratives.

Requirements

Bachelor's Degree or equivalent years of experience; Master's Degree / MBA is highly preferred.

Minimum of 10 years of progressive leadership experience in digital channel strategy, digital product strategy, management consulting, or emerging technology strategy.

Proven experience managing cross-functional leaders and building high-performing teams from the ground up (zero-to-one organization experience).

Proven track record of delivering complex digital strategies with a clear, disciplined path to execution and matrixed outcome ownership.

Core expertise in strategic foresight, domestic and global competitive intelligence synthesis, upstream problem framing, and translating qualitative benchmarks into structured plans.

Deep technical and product architecture literacy spanning modern digital ecosystems, AI/GenAI engines, agentic middleware layers, multi-modal frameworks, and automated sales/service pathways.

Strong executive presence with a demonstrated capability to influence senior corporate stakeholders, navigate a highly matrixed environment, and establish robust value realization frameworks.

Exhibit a customer-centric mindset, relentless intellectual curiosity, and robust macro financial risk assessment capabilities.

Demonstrated passion for fostering inclusive environments, building psychological safety, and empowering diverse, cross-functional teams to collaborate openly, challenge the status quo, and deliver collective innovation.

Core Competencies
Demonstrates expertise in formulating and executing digital channel strategies, managing cross-functional teams, and driving commercial growth through strategic foresight and competitive intelligence. Proficient in overseeing complex digital product architectures and establishing value realization frameworks in a matrixed environment.

Highest-signal resume keywords

Digital Channel Strategy

Cross-Functional Leadership

Strategic Foresight

Digital Product Architecture

Value Realization Frameworks

ATS Optimization Keywords
Hard Skills

Digital Strategy Execution

Competitive Intelligence Synthesis

Upstream Problem Framing

AI/GenAI Engines

Agentic Middleware Layers

Multi-Modal Frameworks

Automated Sales/Service Pathways

Budget Planning

OKRs and KPIs Management

Vendor Partnership Evaluation

Soft Skills

Customer-Centric Mindset

Intellectual Curiosity

Psychological Safety Fostering

Team Empowerment

Collaboration

Certifications & Qualifications

Bachelor's Degree

Master's Degree / MBA

Industry Keywords

Omnichannel Strategy

Digital Ecosystems

Experience Assurance

Commercial Growth

Lifecycle Experience

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