Media Brand Manager at Publicis Miami, Florida

Media Brand Manager Sr. Present in over 100 countries and employing nearly 80,000 professionals, Publicis Groupe is the third largest communications group in the world. Publicis Groupe is listed on the Euronext Paris and is part of the CAC 40 index. Active across the entire value chain, Publicis Groupe offers its major clients a transversal, unified and fluid model allowing them access to all the Groupe's tools and expertise around the world through the mantra "The Power of One".
The Media Brand Manager Sr. plays a key leadership role in driving media strategy and execution across a portfolio of LATAM brands. This position is based in Miami and requires in-office presence three days per week.
It is a client-facing role, demanding strong strategic capabilities, high analytical rigor, and extensive experience managing regional clients and multi-market operations across Latin America. The ideal candidate brings deep experience in media planning (digital + offline), proven hands-on execution across YouTube, TikTok, and Meta, and a consultative mindset that translates complex business needs into high-impact media strategies.
Key Responsibilities

Strategic Media Planning & Stewardship
Client Management
Media Buying & Implementation
Budgeting & Investment Analysis
Performance Monitoring & Reporting
Team Leadership & Collaboration
Required Skills (the "technical" stuff) The requirements listed below are representative of the knowledge, skill, and ability required.
Education & Experience

Bachelor's degree in Advertising, Marketing, Communications, or related field.
5+ years of proven experience in media agencies, ideally managing regional LATAM clients.
Hands-on experience planning and executing campaigns on YouTube, TikTok, and Meta is required.
Experience with both digital and offline media planning is highly preferred.
Language & Communication

Native or advanced Spanish proficiency.
Intermediate/advanced English (written and spoken).
Strong communication skills with the ability to clearly present strategies and insights.
Technical & Analytical Skills

Strong understanding of media planning principles, digital strategy, and audience analysis.
Ability to work comfortably with data: forecasting, KPI interpretation, and performance analysis.
High attention to detail, accuracy, and analytical rigor.
Proficiency in key industry tools such as: Kantar, IBOPE, MediaTools, Media Ocean, Prisma, Campaign Manager, DV360, Google Ads, Meta Ads Manager.
Leadership & Collaboration

Demonstrated experience supervising and mentoring junior team members.
Excellent organizational and time-management skills.
Collaborative mindset and ability to work cross-functionally with internal teams and external partners.
Strategic Thinking & Innovation

Ability to identify media trends, new opportunities, and emerging platforms.
Proactive problem-solver with a continuous improvement mindset.
Creative and strategic thinker who brings fresh ideas to enhance media performance.
Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
medical coverage
dental
vision
disability
401K
parental and family care leave
family forming assistance
tuition reimbursement
flexible time off
Compensation Range: USD $55,000.00 - USD $75,000.00 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.

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