TikTok Campaign Manager

About the Role We are seeking a highly organized and trend-savvy Influencer & Creator Campaign Manager to support and scale high-volume creator marketing initiatives, with a strong focus on TikTok Shop and affiliate-driven campaigns. This role will be responsible for executing end-to-end creator campaigns, managing relationships at scale, and driving performance through data-informed decisions.
You will work cross-functionally with teams across PR, social media, brand marketing, and digital to bring creator campaigns to life—from ideation and casting through execution, optimization, and reporting.
What You’ll Do Execute and manage influencer and creator campaigns from end to end, including briefing, sourcing, onboarding, activation, and reporting
Identify, vet, and invite creators based on brand alignment, engagement quality, and performance metrics
Manage high-volume creator outreach and communication (100+ creators per campaign)
Oversee campaign logistics including timelines, deliverables, product seeding/sampling, and approvals
Track and organize large volumes of creator content, ensuring timely delivery and alignment with campaign goals
Partner cross-functionally with PR, social, paid media, and brand teams to align on campaign strategy and amplification opportunities
Support live commerce initiatives, including creator-led livestreams and social shopping activations
Monitor campaign performance and generate insights on creator effectiveness, content performance, and ROI
Stay current on platform trends, cultural moments, and emerging creator opportunities to inform campaign strategy
Manage campaign budgets, including product allocation and creator-related expenses
What We’re Looking For 2–5+ years of experience in influencer marketing, creator partnerships, or social media campaign management
Hands-on experience managing influencer/creator campaigns at scale (50+ creators per campaign preferred)
Strong familiarity with TikTok and short-form video platforms; TikTok Shop or affiliate experience is a plus
Proven ability to source, vet, and manage creator relationships independently
Experience tracking campaign performance and using metrics to optimize results
Highly organized with exceptional attention to detail and ability to manage multiple campaigns simultaneously
Strong communication and relationship-building skills, especially with external partners and creators
Collaborative mindset with experience working cross-functionally across marketing, PR, and digital teams
Ability to thrive in a fast-paced environment and adapt quickly to shifting priorities
Nice to Have Experience with influencer marketing platforms or creator marketplaces
Familiarity with live commerce or livestream campaign execution
Exposure to retail, fashion, beauty, or lifestyle industries
Understanding of SEO or content discoverability principles within social platforms
Why Join Us Opportunity to work at the forefront of social commerce and creator marketing
High-impact role with visibility across multiple teams and initiatives
Fast-paced, collaborative environment with room to innovate and grow
Compensation & Benefits Compensation will be competitive and aligned with experience. A comprehensive benefits package is offered, including health coverage, paid time off, and additional perks.
Equal Opportunity Statement We are committed to building a diverse and inclusive workplace. All qualified applicants will receive consideration without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status.

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