Freelance Campaign Copywriter at Idea Peddler Austin, TX

Freelance Campaign Copywriter job at Idea Peddler. Austin, TX.
Idea Peddler is seeking a freelance Campaign Copywriter with agency experience to support destination, tourism, hospitality, and place-based marketing initiatives. We are looking for a builder. Someone who understands agency life, can work quickly, and knows how to take a partially developed concept and expand it into a campaign. This role is less about creating the original strategy and more about helping bring strategic and creative ideas to life through language. Additional consideration will be given to candidates with destination, tourism, hospitality, hotel, resort, or travel industry experience.
Experience 4–7 years of advertising agency experience
Portfolio demonstrating campaign development and advertising work
Experience developing headlines, campaign extensions, and messaging systems
Hospitality, destination, travel, tourism, lifestyle, or experience-based brands preferred
What You’ll Do Develop campaign headlines and advertising copy
Create hooks, messaging territories, and campaign extensions
Build tone‑of‑voice systems and messaging frameworks
Expand strategic and creative concepts into executable campaigns
Develop multiple routes, options, and variations
Write across digital, print, social, video, outdoor, experiential, and presentation formats
Support Creative Directors and Strategists throughout concept development
The Right Candidate You are comfortable receiving:
A strategic insight
A campaign territory
A positioning statement
A creative concept
A rough idea on a whiteboard
And turning it into:
Headlines
Hooks
Messaging frameworks
Campaign extensions
Tone systems
Advertising executions
Long‑term campaign language
Portfolio Requirements Please submit:
Portfolio website or PDF
3–5 examples of advertising campaign work
Examples demonstrating headline development and campaign expansion
Brief description of your role on each project
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