Product Marketing Lead, AI

Gradial is the marketing operations system of work that helps marketers and creatives move from idea to execution faster. Our platform orchestrates across martech stacks, workflows, and people to automate marketing execution, cutting execution time, so marketers focus on the work only humans can do: shaping brands, understanding customers, and creating the work that moves people.

Backed by leading investors, we’re building software that adapts to the user, not the other way around. We move with urgency, operate with ownership, and solve hard problems from first principles. If you want to do ambitious work, take real responsibility, and help define the future of AI-native content operations, you’ll do your best work here.

The Role
Gradial is hiring its first Product Marketing Lead to define the category and build the product marketing function from the ground up. You’ll own how we position the company to executives, buyers, operators, analysts, and the market at large. This is a foundational role reporting to Product with a dotted line to Marketing, built for someone who joined an early-stage startup and drove it through a significant scale phase as a category-defining business.

You’ll shape the narrative across our full portfolio, from core platform positioning to launches, customer stories, competitive strategy, and analyst relations. You’ll work closely with founders, product, sales, and customers to ensure Gradial tells one clear story everywhere it matters. We’re looking for someone with strong instincts, sharp judgment, and high conviction who knows how to make a new category feel inevitable.

What You’ll Own

Define and defend Gradial’s positioning across the portfolio, ensuring our homepage, pitch, launches, and market narrative tell one clear story

Name and shape the category before someone else does through sharp messaging, proprietary research, and language that sticks in the market

Own product and company messaging for executives, buyers, operators, and technical stakeholders across every major channel

Lead product launches as narrative moments, building the storyline, proof points, founder content, customer voice, and go-to-market coordination end to end

Build competitive positioning that helps us win in live deals against adjacent platforms, established incumbents, and agency alternatives

Partner closely with Sales to sharpen differentiation, strengthen objection handling, and improve win rates where it matters most

Turn customer wins into category-defining stories by building a repeatable engine for case studies, named talks, videos, PR moments, and co-marketing assets

Talk to customers and power users frequently, using those insights to refine messaging, uncover proof points, and keep our story grounded in reality

Own analyst relations across top industry firms, shaping how the market understands the category and where Gradial fits

Hold a high bar for clarity and consistency, protecting the company from diluted messaging as we scale

What We Need

5+ years of product marketing experience in B2B SaaS, ideally in a product-led or category-creating company

Experience joining an early-stage startup, roughly under 250 employees, and driving it through a significant scale phase as a category-defining business

Strong track record owning positioning, launches, competitive strategy, customer storytelling, and sales enablement

Exceptional writing and storytelling skills with the ability to create sharp narratives that influence buyers, operators, analysts, and internal teams

Ability to translate complex product capabilities into clear market value for both technical and non-technical audiences

Experience working closely with founders, product teams, and go-to-market teams in fast-moving environments with little existing structure

High ownership mindset with comfort operating as a builder and individual contributor while laying the foundation for a future function

Strong customer instinct and a habit of staying close to users, buyer pain points, objections, and product truth

Confidence and judgment to make strategic messaging decisions and hold the line as the company grows

Nice to Have

Experience at a high-performing startup that scaled meaningfully from early stage to broad market adoption

Familiarity with AI-native products, AI-leaning developer tools, or modern MarTech platforms

Experience introducing a new category or making new market language stick in a competitive space

Compensation

The base salary range for this position is

$175,000 to $195,000

annually. Final compensation will be determined based on factors such as experience, skills, and qualifications.

What we offer

Performance-based annual bonus

Meaningful equity awards

Medical, dental & vision (fully covered for employees with 75% for dependents)

Fertility & family-planning support

401k plan

Unlimited PTO

A beautiful Seattle office with a gym, sauna, and bike parking

Free lunch three days a week in our HQ

A front-row seat to building category-defining AI infrastructure

You'll thrive here if you

Learn quickly, actively seek out new challenges, and regularly reconsider “how it’s always been done.”

Want to have real impact with zero bureaucracy.

Have an innate drive for being 1% better than the day before, building towards greatness.

Embrace AI as a core tool for problem-solving, innovation, and scale.

Show customer-obsession (internal or external), high ownership/accountability, and bias for action.

Communicate clearly, directly, with curiosity, and assuming good intentions.

Thrive in fast-paced, hyper-growth environments where building better > maintaining status quo.

AI Literacy & Interviewing Tools
As an AI-first company, we prioritize AI literacy as a core competency in our hiring decisions. We’re excited by candidates who thoughtfully apply AI tools in their work, but during interviews we’re focused onyou. This is your opportunity to show how you think, communicate, and solve problems. Over-reliance on AI-generated responses during the interview process (especially when it obscures your own voice) will result in disqualification. We want to understand your unique perspective and how you approach challenges, both with and without AI.

Gradial is dedicated to creating an environment where diverse perspectives are valued and all team members can grow. We offer competitive compensation, equity, flexible work hours, comprehensive benefits, and a collaborative culture focused on learning and impact.

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