Membership Marketing Manager

The American Library Association (ALA) seeks a dynamic

Membership Marketing Manager

to lead the strategy, development, and execution of integrated marketing initiatives that drive membership recruitment, engagement, and renewal. This role plays a critical part in strengthening ALA's membership growth and retention by delivering data-informed, lifecycle-based marketing strategies that enhance the member experience and increase lifetime value.

The ideal candidate brings a creative, strategic mindset and strong execution capabilities, with experience building end-to-end lifecycle campaigns that attract, convert, engage, and retain members. This role partners closely with Membership, Divisions, and other internal stakeholders to align messaging, optimize the member journey, and ensure a cohesive, high-impact membership marketing approach.

Key Responsibilities Include:

Develop and execute a comprehensive annual membership marketing strategy focused on acquisition, engagement, and retention, with clearly defined goals, KPIs, and performance benchmarks.

Design and implement lifecycle marketing programs that guide prospects and members through key stages (awareness, acquisition, onboarding, engagement, renewal), leveraging segmentation and personalization to improve conversion and retention.

Plan and deliver integrated, multi-channel campaigns across email, web, digital platforms, print, and other channels to promote membership value, benefits, and key programs.

Collaborate closely with Membership staff, Divisions, and other internal teams to align marketing efforts, identify membership growth opportunities and target audiences, and ensure consistency in messaging and member experience.

Analyze campaign performance, member behavior, and engagement data to identify new opportunities, optimize marketing strategies, and continuously improve results across the membership funnel.

Work cross-functionally to build and optimize automated marketing journeys that enhance engagement and improve efficiency at scale.

Oversee and continuously improve membership digital properties, including the website, member center, and email channels, with a focus on user experience, conversion optimization, and lead capture.

Develop compelling, creative messaging that clearly communicates the value of ALA membership, including renewal campaigns, testimonials, targeted offers, and member stories.

Partner with the Director of Marketing to develop and manage the membership marketing budget, ensuring effective allocation of resources to maximize ROI.

This is a full-time position with a starting salary negotiable from $75k; based on experience. ALA offers a 35-hour work week, excellent benefit package including low-cost medical/dental insurance, retirement annuity and generous paid vacation.

Required Education and Experience

Bachelor's Degree, preferably in business, marketing, communications or journalism.

3-5 years' total marketing experience, preferably with 1-3 years of association membership marketing experience.

Demonstrated record of success in increasing sales.

Informz and Drupal experience required. Preferred knowledge of iMIS, PropFuel, digital advertising, and AI tools.

Core Competencies/Skills

Innovative, creative marketing and messaging

Excellent written and verbal communication skills

Strong organizational and project planning skills, including the ability to organize materials and information with attention to detail, accuracy, and follow-through

Ability to interpret data to inform membership journeys and customer pathways

Strong interpersonal skills with a team player mentality

The American Library Association is an equal opportunity employer: Disability/Veteran

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