Backroads in Berkeley, CA is seeking a strategic Lifecycle Marketing Manager to own the guest journey from inquiry to advocacy, combining customer insight, marketing expertise, and team leadership to deliver data-informed experiences across channels.
You will lead a small team for email marketing, marketing automation, guest nurture, loyalty, and direct mail, shaping messaging, audience targeting, and cross‑channel journeys in collaboration with analytics and brand teams.
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Lifecycle Marketing Leader – Data-Driven Growth
Backroads · Berkeley, CA, USA ·
- Pay:
- 140.000 - 180.000
- Job type:
- Full Time