Senior Paid Media Analyst

Develop strategies and tactics that support client goals and drive strong paid digital marketing performance

Build and maintain stronger, deeper client relationships with day-to-day contacts to ensure high client retention and growth

Troubleshoot minor to complicated client issues

Implement and test new capabilities to enable client growth

Develop strong relationships with clients and identify senior stakeholders

Attend and participate in all meetings/calls with clients

Communicate effectively with various audiences, with support for some clients

Create and present insightful, meaningful, accurate reports and analyses with minimal support

Execute the Workshop Digital client flag process and proactively identify resolutions

Go the extra mile for assigned clients within the scope of the SOW

Proactively seek and gracefully accept feedback

Tactfully share feedback with colleagues

Immediately inform Paid Media Management of any concerns or issues from clients when appropriate

Inform Paid Media Management of any updates, concerns, or potential points of interest from within the digital marketing community

May participate in the interview process

Identify new opportunities for clients to meet their business goals

Identify opportunities for potential case studies and coordinate with marketing for case study development, with some management support

Manage beta tests of new services for the client set

Elevate client requests for SOW changes with some support

Provide feedback on training content

Develop basic training content with QA

Occasionally, conduct basic team training to help develop team expertise

Read industry blogs, books, whitepapers, and articles to stay current on relevant tactics, updates, and best practices

Occasionally contribute thought leadership content to the Workshop Digital blog and the industry

Manage paid digital marketing accounts across Google Ads, Google Display Network, YouTube, Microsoft Ads, Facebook, Twitter, LinkedIn, and other paid digital marketing channels with minimal support

Strategically build, manage, and optimize client-paid digital marketing accounts with minimal support

Perform keyword and audience research to optimize accounts and influence creative decisions with minimal support

Actively manage and seek ways to improve account performance and diversify client budgets to maximize results with minimal support

Based on client goals, create a test hypothesis and implement landing page optimizations to improve client results with minimal support

Create and prioritize strategies and supporting tactics that embody clients' business goals with minimal support

Meet and exceed client expectations and set KPIs with minimal support

Set up and review Google Analytics (and any other third-party tracking software) with minimal support

Identify potential threats, changes in landscape, industry updates, and potential opportunities for client accounts, and present these to clients with minimal support

Conduct ongoing tests that drive towards growth and achieving client goals with minimal support

Temporarily take on extra client hours to support the team during times of limited bandwidth

Requirements

1+ years of demonstrated agency experience with small-to-mid-sized clients

Building strong relationships

Prioritizing workload with some support

Creating insightful, actionable, and accurate insights for client strategies and reports with some support

Presenting data and insights in a way that is logical, clear, and actionable, with some support

Creating effective meeting agendas and leading client meetings with some support

Delivering basic training

Logging assigned client hours worked

Meeting deadlines

Proven track record of managing a full client workload consisting of small-to mid-sized clients

Courteous written, verbal, and visual communication skills

Strong analytical capabilities, but may need support for advanced analysis and insights

Occasionally provides basic training to other team members

Proactively expands basic knowledge base by doing solo research/learning, asking peers to shadow, asking for support projects, etc.

Understands and supports leadership vision/decisions

May identify and/or support the implementation of initiatives that push the team forward

Intermediate-level skills in Microsoft Office and Google Workspace, particularly in Excel and Google Sheets

Core Competencies

Demonstrates expertise in managing paid digital marketing accounts across various platforms, including Google Ads and Facebook, while building strong client relationships and delivering actionable insights. Proficient in data analysis and reporting, with a focus on optimizing client strategies to meet business goals.

Highest-signal resume keywords

Paid Digital Marketing Management

Client Relationship Building

Data Analysis and Reporting

Google Ads and Google Analytics

Microsoft Office and Google Workspace

ATS Optimization Keywords

Hard Skills

Paid Digital Marketing

Keyword Research

Landing Page Optimization

Account Performance Improvement

Client Strategy Development

Soft Skills

Effective Communication

Relationship Management

Proactive Feedback Acceptance

Team Training Delivery

Workload Prioritization

Industry Keywords

Digital Marketing

Client Retention

Performance Optimization

Agency Experience

Market Research

Tools & Technologies

Google Ads

Google Display Network

YouTube

Microsoft Ads

Facebook

Twitter

LinkedIn

Google Analytics

Microsoft Excel

Google Sheets

#J-18808-Ljbffr