Senior Creative Specialist, Brand & Social Strategy

Create new and curate existing content to assist in the building of the social calendar in alignment with overall brand calendars, objectives and larger creative strategy.

Collaborate with the Social team to align assets with the broader Creative team’s art direction for all content including product launches, promotions and larger company campaigns.

Bridge the look and feel of OtterBox’s visual brand across consumer touchpoints online.

Assist in the visual planning and implementation of long-term brand strategy and campaigns for internal teams and external agencies.

Assist in producing content for the Creative team to utilize within broader marketing channels.

Support in art direction and concept development for marketing promo, evergreen, and launch campaigns and ensure cohesion across channels with a specific focus on organic social.

Assist in execution of creative content, including, but not limited to, marketing assets, brand assets, retail displays and social content.

Capture and produce content at internal and external events, including concepting, shot-list development, photography/video capture, and real-time content creation.

Contribute to the development and evolution of brand visual guidelines and ensure creative executions align with established standards while continuing to push the brand forward creatively.

Provide thoughtful creative feedback that elevates the quality and consistency of design, photography, video, copy, and social storytelling.

Help identify and implement workflows and creative processes that improve team efficiency, communication, and quality of output.

Source and collaborate with external vendors, freelancers, and production partners to support creative initiatives and ensure high-quality, timely deliverables.

Stay informed on social, design, fashion, lifestyle, and cultural trends to bring fresh, relevant creative thinking to campaigns and content development.

Support art direction across shoots and content productions, including creative references, styling guidance, composition, and visual storytelling.

Support and maintain a positive safety culture by following all safety policies and procedures and actively contributing to a safe working environment.

Requirements

Bachelor's degree in marketing, graphic design, communications, or a related field required.

5+ years of experience in marketing production, including managing creative projects and working with vendors required.

Experience with Adobe Creative Suite and Figma required.

Previous experience at an agency or in-house agency with production experience is preferred.

Proven track record of delivering high-quality marketing materials on time and within budget.

Core Competencies
Demonstrates expertise in content creation and curation, aligning with brand strategy and visual guidelines. Proficient in managing creative projects and collaborating with teams to produce high-quality marketing materials across various channels.

Highest-signal resume keywords

Content Creation

Marketing Production

Adobe Creative Suite

Figma

Creative Project Management

ATS Optimization Keywords
Hard Skills

Content Curation

Visual Brand Strategy

Art Direction

Photography

Video Production

Creative Feedback

Workflow Implementation

Social Media Marketing

Campaign Development

Brand Visual Guidelines

Soft Skills

Collaboration

Communication

Creative Thinking

Problem Solving

Team Efficiency

Certifications & Qualifications

Bachelor's Degree in Marketing

Bachelor's Degree in Graphic Design

Bachelor's Degree in Communications

Industry Keywords

Marketing

Creative Strategy

Agency Experience

Vendor Management

Cultural Trends

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