Communications Manager Copywriting

Communications Manager Copywriting Marketing Department Exempt Shape the Words That Carry Hope to the World
Lakewood Church is seeking an accomplished bilingual copywriting leader to oversee written communications for Lakewood Church and Joel Osteen Ministries. This role is centered on copywriting editing brand voice and content strategy. The Communications Manager will lead a team of copywriters responsible for creating compelling on brand copy across digital print email direct mail social media websites video scripts congregation communications and other marketing channels. Working directly with the Associate Director of Marketing this position ensures consistency in voice and tone upholds high editorial standards and develops messaging strategies aligned with marketing and business goals. If you are a strong writer and editor who enjoys developing creative talent shaping audience focused messaging and managing multiple communication priorities this role offers the opportunity to apply your copywriting expertise in support of a meaningful mission.
Work Schedule Standard 40 hour work week Monday through Thursday in the office. Optional work from home Fridays. Additional hours may occasionally be required to support ministry needs and marketing priorities.
What You’ll Do Copywriting & Editorial Leadership Oversee written content for campaigns websites social media email print materials direct mail video scripts and other marketing channels.
Review and edit copy to ensure quality clarity accuracy strategic alignment and consistency with established brand standards.
Maintain consistency in voice tone grammar messaging and editorial quality.
Translate complex ideas into accessible engaging content tailored to different audiences.
Ensure written communications support the intended audience campaign strategy and organizational objective.
Stay informed about content best practices industry trends and emerging communication channels.
Team Leadership & Development Lead mentor and manage a team of copywriters.
Provide feedback training constructive critique and support for employee growth and development.
Set management objectives that align with overall marketing goals.
Manage writing assignments project workflows timelines and competing priorities.
Guide the team toward established goals while maintaining strong standards for writing and editorial quality.
Content & Messaging Strategy Collaborate with creative design digital and marketing teams to develop messaging strategies and content plans.
Partner with stakeholders to understand business objectives and translate them into effective audience focused communications.
Oversee retention communication strategies designed to nurture new contacts and deepen relationships with existing audiences.
Work alongside vendors managers and internal partners to coordinate communication initiatives.
Participate in broader marketing meetings and strategy sessions involving direct mail email and the call center.
Direct Mail Manage the Joel Osteen Ministries and Lakewood Church direct mail lifecycle from campaign inception through thank you and gift acknowledgments.
Work closely with the Church's direct mail agency throughout campaign planning and execution.
Provide quality assurance for direct mail materials moving into production.
Coordinate necessary approvals throughout the creative routing process including final approval of artwork formats mock ups and proofs.
Work with the direct mail agency to review past campaign performance and help determine effective future strategies under the direction of the Director of Marketing.
Congregation Communications Manage marketing communications for church bulletins collateral emails the call center signature events and other congregation facing communication needs.
Ensure congregation communications are clear accurate audience appropriate and aligned with Lakewood Church's voice and mission.
What We’re Looking For Successful candidates will demonstrate Significant professional copywriting editing and content development expertise.
Excellent grammar writing editing and verbal communication skills.
Professional level proficiency in speaking and writing in both English and Spanish.
Proven experience supervising developing and leading a team toward established goals and objectives.
The ability to provide clear editorial direction and constructive feedback to writers.
Proficiency in brand messaging and content strategy.
Campaign management experience including defining targeting strategies that drive results.
The ability to manage multiple projects deadlines and priorities simultaneously.
Strong organizational time management and problem solving skills.
The ability to respond to changing situations quickly and effectively.
Strong teamwork and interpersonal skills with a friendly professional disposition.
The ability to give and receive constructive critique.
Proficiency with Microsoft Word Excel and PowerPoint.
Demonstrated Christ like character with professional appearance and conduct.
An uncompromised commitment to Lakewood Church's vision mission values and core beliefs.
Qualifications Bachelors degree preferably in marketing or an equivalent combination of education and experience
Minimum two years of third party management experience
Minimum two years of experience in a leadership or management role
Minimum three years of professional writing experience preferred
A strong portfolio demonstrating a range of digital print long form and short form content is preferred
Our Mission As a member of the Lakewood Church team you play an important role in helping fulfill our mission of bringing hope through Jesus Christ to people around the world. Employees serving in this position are expected to support the Church's mission maintain a lifestyle consistent with our biblical beliefs participate in the life of the Church and serve as part of our faith community. Ministerial responsibilities include regular attendance at church services and classes serving as a Prayer Partner or ministry volunteer and participating in community outreach opportunities as needed. If you're looking for an opportunity to lead writers shape meaningful messaging and apply your copywriting and editorial expertise in a purpose driven environment.

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