Campaign Marketing Manager – Corporate, SLED

• Develop and execute integrated demand generation campaigns targeting Corporate and SLED audiences, driving awareness, engagement, pipeline, and revenue growth.
• Own campaign execution across multiple channels, including email, paid social, display, search, webinars, content syndication, ABM programs, events, and emerging digital channels.
• Partner closely with Sales and BDR teams to ensure marketing-generated leads are acted on quickly, campaign performance is continuously improved, and pipeline targets are achieved.
• Monitor campaign performance daily and proactively identify opportunities to improve lead conversion, engagement, and pipeline creation.
• Collaborate with Product Marketing and Content Team to translate business priorities into compelling campaign themes, messaging, and content offers.
• Support account-based marketing programs focused on strategic accounts and key growth opportunities.
• Work closely with Marketing Operations to ensure accurate tracking, reporting, attribution, and lead flow management.
• Maintain campaign calendars, project plans, and execution timelines while managing multiple concurrent initiatives.
• Leverage AI, automation, intent data, and emerging technologies to improve campaign efficiency, personalization, and scale.
• Continuously test, learn, and optimize campaign performance through experimentation and data-driven decision making.

Requirements

3-5 years of successful B2B software demand generation or campaign marketing experience.

Experience driving high-volume lead generation programs across multiple channels and audiences.

Understanding of Corporate, SLED, or complex B2B buying environments is strongly preferred.

Experience partnering directly with sales teams and operating with shared pipeline and revenue goals.

Proven ability to manage multiple campaigns and priorities simultaneously in a fast-paced, high-growth environment.

Strong analytical mindset with experience measuring, reporting, and optimizing campaign performance.

Hands-on experience with marketing automation, CRM, and demand generation technologies such as HubSpot, Salesforce, 6sense, LinkedIn Campaign Manager, Google Ads, and related platforms.

Account-Based Marketing (ABM) experience preferred.

Excellent project management, communication, and stakeholder management skills.

Comfortable making decisions, driving initiatives forward, and operating with a high degree of ownership and accountability.

Core Competencies
Demonstrates expertise in developing and executing integrated demand generation campaigns across multiple channels, with a strong focus on B2B software environments. Proficient in leveraging marketing automation and analytics to optimize campaign performance and drive revenue growth.

Highest-signal resume keywords

B2B Demand Generation

Account-Based Marketing (ABM)

Campaign Performance Optimization

Marketing Automation ExperienceProject Management

ATS Optimization Keywords
Hard Skills

Lead Generation

Campaign Execution

Data-Driven Decision Making

Analytical Skills

Performance Measurement

Soft Skills

Communication Skills

Stakeholder Management

Ownership

Accountability

Collaboration

Industry Keywords

Corporate

SLED

B2B Buying Environments

Demand Generation Technologies

Campaign Management

Tools & Technologies

HubSpot

Salesforce

6sense

LinkedIn Campaign Manager

Google Ads

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