Brand Experience Manager - eCommerce

Executes creative strategy and marketing campaigns for eCommerce across the BU
Partners with media planning for campaigns, ensures brand consistency, and leads test-learn-scale initiatives
Leads strategic initiatives/projects to advance the BU's eCommerce BX agenda
Develops best practices for PDP content, retail media, and creative assets; maintains brand consistency across platforms
Partners with Commercial, Insights, and Customer teams to translate insights into briefs and creative
Coaches and develops the Performance Marketing Associate Manager

Requirements

Typically 5+ years of CPG experience with base Brand experience

Brand Experience/Marketing background with proven campaign execution track record

Proficiency in Creative Briefing/Development, Retail Media, Digital Content Optimization, Cross-Functional Influence, Financial Acumen

Knowledgeable in eCommerce platforms (Amazon, Walmart.com, Instacart), PDP optimization, retail media, influencer/UGC programs, and test-and-learn methodologies

Core Competencies
Demonstrates expertise in executing eCommerce marketing strategies and campaigns, with a strong focus on brand consistency and performance optimization across various platforms. Proven ability to lead cross-functional teams and translate insights into actionable creative briefs.

Highest-signal resume keywords

CPG Experience

Brand Experience

Creative Briefing/Development

ECommerce Platforms

Digital Content Optimization

ATS Optimization Keywords
Hard Skills

Campaign Execution

PDP Optimization

Retail Media

Financial Acumen

Test-and-Learn Methodologies

Soft Skills

Cross-Functional Influence

Coaching

Team Development

Industry Keywords

ECommerce

Creative Strategy

Marketing Campaigns

Brand Consistency

Performance Marketing

Tools & Technologies

Amazon

Walmart.com

Instacart

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