Advertising Operations Manager

As the Advertising Operations Manager, you will play a pivotal role in executing the strategic direction, implementation, and optimization of integrated media plans aimed at elevating brand presence, captivating our target demographics, and fueling revenue growth. Drawing upon your proficiency in ad trafficking, media planning, purchasing, and analytics, alongside adept project management skills, you will spearhead the development and orchestration of cohesive media campaigns spanning multiple platforms to support various business divisions measured by specific revenue goals. Your understanding of the luxury hospitality and entertainment sector will be instrumental in sustaining our resort's position as the ultimate choice for exceptional guest journeys.
ESSENTIAL DUTIES AND RESPONSIBILITIES: The following and other duties may be assigned as necessary:
Media trafficking and maintaining placements, rotation of ads, and creative throughout the lifetime of campaigns
In-house expert on Third-Party Ad Servers (CampaignManager360), Rich Media, DCO, and Viewability/Fraud
Optimize campaign performance through continuous monitoring, to maintain KPIs, conduct A/B testing, and perform data analysis
Media expert in managing SEM, Programmatic and paid social media
Efficiently distribute tags, trackers, and creative assets to all media partners
Embed audience measurement, verification, and other tracking components for external vendors as needed
Support daily QA and timely troubleshooting of all placements, tagging, and floodlights/vendor pixels for on-site tracking implementations to ensure proper tracking
Proven experience in working within media buying software, trafficking, and generating performance reports
Ability to create media campaign pitch decks and present to executive stakeholders
Conduct thorough market research and competitive analysis to identify key trends, opportunities, and consumer insights to inform media planning decisions
Work closely with internal marketing teams and external media agencies to plan, negotiate, and execute media buys across various traditional and digital channels
Facilitate the development of integrated media campaigns and analyze media performance metrics to track campaign effectiveness and optimize strategies for maximum impact and ROI
Oversee the creative process for advertising collateral, ensuring alignment with strategic objectives and brand guidelines
Manage media budgets and allocations, ensuring efficient use of resources and adherence to financial guidelines
Cultivate and maintain strong relationships with media vendors and partners, evaluating media plans, negotiating favorable terms and maximizing value for the resort
Stay updated on the latest paid media trends and technologies, customer research, market conditions, industry vertical trends, and competitor data to identify new opportunities to improve campaign performance
Ensure that deliverables created are high quality, impactful, and in line with Fontainebleau Las Vegas' best practices and methodologies
Assist in coordinating and executing billing activities to ensure accurate and timely invoice processing
Temporary or permanent duties and responsibilities may be added to or modified as deemed necessary
QUALIFICATION REQUIREMENTS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Must be at least 21 years of age.
A bachelor's degree in marketing, hospitality, advertising, communications, business, or a related field and/or equivalent experience
Minimum of five (5) years in ad operations, digital advertising, media planning & buying
Minimum two (2) years in management role
Hands on expertise with DoubleClick Campaign Manager third-party ad serving required
Experience working in an advertising agency is required
Able to work in deadline orientated environment with flexible work schedule
Experience in Media Buying Software or Media Buying Platforms such as Meta Business Ads, The Trade Desk, etc
Familiarity with analytics platforms like Google Analytics, Adobe Analytics, and reporting tools
Proficiency in Microsoft Excel spreadsheets
Strong understanding of media channels, including social media, programmatic, search, out of home advertising and more
Keeping up-to-date with the latest trends in media consumption, advertising technologies, and industry best practices
Ability to develop comprehensive media strategies that align with client goals and objectives
Strong analytical abilities to interpret data, measure campaign performance, and make data-driven decisions
Experience in managing large media budgets and optimizing spend across various channels
Proficiency in negotiating with media vendors to secure the best rates and placements
Excellent verbal and written communication skills for client presentations and collaboration with internal teams
Strong organizational skills to manage multiple campaigns/projects and timelines simultaneously
Ability to guide internal Members and external partners and manage up to stakeholders
Ability to prioritize tasks based on urgency and importance
Proficiency in handling multiple tasks simultaneously without compromising quality
Attention to detail to ensure accuracy in a high-pressure setting
Capacity to quickly adapt to changing circumstances and new information
Willingness to adjust plans and strategies as needed
Ability to maintain composure and productivity under pressure
SUPERVISORY RESPONSIBILITIES This position does not have any supervisory responsibilities.
DIVERSITY COMMITMENT Fontainebleau Las Vegas is committed to ensuring an inclusive space and sense of belonging for our Members. We believe our workforce should reflect the vast diversity of the communities we serve, and that diverse voices should be intentionally integrated into our work. We foster a culture of difference and diversity of identity, experience, and perspective, while actively striving for inclusive behaviors across our Company. By promoting these values and continuously pushing for better, we aim to create a positive work environment that encourages equality, inclusion, empowerment, and respect.
CERTIFICATES, LICENSES, REGISTRATIONS Member must be able to qualify for licenses and permits required by federal, state, and local regulations.
LANGUAGE SKILLS Ability to read and interpret documents in English, such as safety rules, operating and maintenance instructions, and procedure manuals. Ability to read and communicate verbally in English. Written communication skills in English may also be required.
REASONING ABILITY Ability to apply commonsense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.
PHYSICAL DEMANDS The physical demands described here are representative of those that must be met by a Member to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the Member is regularly required to stand and use hands and fingers to handle or utilize objects, tools, or controls. The Member frequently is required to reach with hands and arms and talk or hear. Specific vision abilities required by this job include close vision and peripheral vision.
The Member must regularly lift and/or move up to 10 pounds, frequently lift and/or move up to 25 pounds, and occasionally lift and/or move up to 50 pounds, and must have the ability to push, pull, reach, bend, twist, stoop, stack, crouch, kneel and balance when performing job duties in varying work areas such as confined spaces.
WORK ENVIRONMENT The work environment characteristics described here are representative of those a Member encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate.
Member could be exposed to an environment containing unrestricted secondhand tobacco smoke.
PAY TRANSPARENCY Fontainebleau Las Vegas believes in developing and supporting our talent into the future. Our compensation program is designed to attract, motivate, and retain talented Members who are the driving force behind the Company’s success. We strive to provide market-competitive compensation. Salary will be commensurate with experience and skill set, considering a candidate’s qualifications, skills, competencies, and experience, as well as internal equity and market data alignment.
In alignment with our Company culture, we will strive to communicate openly about the goals of the Company and the design of the compensation program. The compensation process is designed to be fair and simple so that all Members and managers understand the Company’s
SALARY $70000.00 per year - $85000.00 per year

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