Field Marketing

You will own Exa’s highest impact in person programs across the year. This includes multi city roadshows, executive dinners, curated hosted experiences, and select third party conferences
You will partner directly with Sales to drive net new pipeline and accelerate revenue through thoughtful, high quality programs
This is a revenue role. You are responsible for measurable pipeline outcomes, not just registrations or impressions
You thrive in highly cross functional environments and know how to turn a blank page into a repeatable, high ROI program
Design and launch multi city roadshows aligned to priority accounts and industries
Define positioning, audience strategy, and content tracks
Build playbooks and templates for repeatable execution
Establish a measurement framework including pipeline generated, influenced revenue, meetings set and held, and deal acceleration
Continuously refine programs based on performance data and qualitative feedback
Serve as the dedicated field marketing partner to Sales leadership and AEs
Collaborate with Sales and SDRs to build invite lists and align on account strategy
Enable day of coverage and ensure disciplined post event follow up
Own executive dinners and curated hosted experiences that drive meaningful engagement
Research and recommend third party industry and AI focused conferences
Ensure each sponsorship has a defined objective, audience strategy, and ROI target
Manage execution from negotiation through onsite activation
Partner with Sales, SDRs, Product Marketing, Brand, and Ops
Translate business objectives into executable field programs
Provide clear performance readouts and recommendations to leadership
Approximately 30 percent travel will be expected for national roadshow stops and select strategic and hosted programsYou are data driven.
You care about what worked, what did not, and how to improve the next stop
Clear communicator who can simplify complex plans into actionable briefs
Demonstrated ownership of pipeline outcomes in partnership with SalesExperience working with AI, infrastructure, developer tools, or technical audiences is strongly preferred
You are comfortable in a fast moving startup environment where priorities evolve and programs need to adjust quickly
You are highly organized and detail oriented. You can manage multiple cities, vendors, and stakeholders without dropping the ball
You think in terms of accounts, opportunity stages, and revenue impact. Pipeline is your north star
Strong project management and stakeholder alignment skills5+ years of B2B SaaS field marketing or event marketing experience
You are exceptionally collaborative. Sales trusts you because you show up prepared, think strategically, and execute
Proven experience building roadshows or multi city programs from scratch
You are an experienced field marketer who has built programs from scratch. You do not just inherit events. You architect them

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