About the Company
Baggallini is committed to evolving its brand during a pivotal period of transformation, focusing on impactful brand marketing assets and campaigns that elevate our presence across all consumer and partner touchpoints.
About the Role
As a member of the Brand Marketing team, the Graphic Designer will play a critical, hands‑on role in executing Baggallini’s brand evolution. This role is focused on developing and executing brand-consistent creative content across both digital and print platforms.
Responsibilities
- Design and produce brand marketing assets across digital and print channels, including email, web, paid media, social, retail signage, presentations, and promotional materials.
- Translate campaign briefs and seasonal strategies into cohesive visual concepts and executable creative.
- Develop layouts, typography systems, and visual compositions that reinforce brand consistency and elevate creative standards.
- Ensure all creative assets are aligned with brand guidelines and meet quality expectations.
- Prepare production‑ready files and manage revisions through final delivery.
- Maintain organized digital asset libraries and working files.
- Support development of seasonal and product launch campaigns from concept through execution.
- Assist in photoshoot planning, including mood boards, creative direction decks, styling references, and shot lists.
- Provide on‑set or virtual creative support to ensure imagery aligns with brand standards and campaign objectives.
- Partner with external photographers, stylists, and vendors as needed.
- Review and select imagery, support retouching direction, and ensure final assets meet brand standards.
- Partner with the Art Director and Marketing Leadership to refine and evolve the brand book in alignment with updated strategy.
- Help define visual standards including typography, color usage, photography style, layout systems, and tone of voice alignment.
- Create clear, usable guidelines that support cross‑functional consistency.
- Collaborate closely with Marketing, Merchandising, E‑commerce, and Retail teams to support business objectives.
- Leverage AI‑powered creative tools to enhance ideation, concept exploration, and production efficiency.
- Monitor industry trends, competitor activity, and emerging creative directions.
- Participate in brainstorming, feedback sessions, and continuous improvement initiatives.
- Travel for campaign execution, photoshoots, or vendor collaboration as required.
- Perform other duties as assigned to support the business and creative team.
Qualifications
- BS/BA or related 4‑year design degree (emphasis in graphic/interactive design).
- 3–5 years of in‑house or agency experience supporting retail or consumer brands; fashion or accessories experience preferred.
- Strong portfolio demonstrating experience in brand marketing, campaign development, and multi‑channel creative execution across digital and print platforms.
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma.
- Experience designing for both print and digital/interactive environments, with understanding of production best practices.
- Demonstrated ability to contribute to and apply brand guidelines; experience supporting brand book development or visual identity systems a plus.
- Experience supporting campaign development and photoshoots, including mood boards, shot lists, and creative direction support, preferred.
- Familiarity with generative AI tools (e.g., ChatGPT, Adobe Firefly, Photoshop AI features) and comfort integrating AI into creative workflows to enhance efficiency and ideation.
- Clean, modern design sensibility with strong conceptual thinking and problem‑solving skills.
- Photography, retouching, and/or basic video editing capabilities a plus.
- Visual merchandising or retail environment design experience a plus.
- Proficiency in Microsoft Office Suite.
- Strong organizational skills with the ability to manage multiple projects, timelines, and shifting priorities.
- Excellent written, verbal, and presentation skills.
- Collaborative, service‑oriented mindset with the ability to work effectively across cross‑functional teams and with external partners.
- Self‑motivated, detail‑oriented, adaptable, and comfortable in a fast‑paced, evolving environment.
- Alignment with RG Barry’s values of trust, ambition, inclusion, creativity, responsibility, and teamwork.
Required Skills
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma.
- Strong portfolio demonstrating experience in brand marketing, campaign development, and multi‑channel creative execution across digital and print platforms.
- Experience designing for both print and digital/interactive environments.
- Strong organizational skills with the ability to manage multiple projects, timelines, and shifting priorities.
- Experience supporting brand book development or visual identity systems.
- Familiarity with generative AI tools (e.g., ChatGPT, Adobe Firefly, Photoshop AI features).
- Photography, retouching, and/or basic video editing capabilities.
- Visual merchandising or retail environment design experience.
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