Responsibilities
- Collaborate with City Cast's central marketing team to develop and execute a localized marketing plan and budget that includes partnerships, sponsorships, PR, social and other tactics that have proven successful in other markets
- Conceive of creative out-of-the-box marketing ideas, test them and capture their impact
- Serve as the local keeper of the marketing calendar, ensuring the team is ready to execute across all platforms at key campaign moments
- Work with Executive Producer to identify regular opportunities to weave members into content across platforms
- Work with HQ membership team to develop special local member incentives such as locally designed artists prints
- Develop creative ideas for attracting, engaging, and retaining members
- Handle all marketing and engagement aspects of the local social media strategy
- Coordinate with the central marketing team to execute giveaways and influencer campaigns
- Attend IRL events on City Cast's behalf
- Work in collaboration with the local Sales Executive to identify potential partnerships that blend sales and trade for mutual benefit
- Collect and create local content for marketing team to use in digital ads promoting City Cast Austin
- Manage local PR outreach, building relationships with other local media outlets
- Plan and execute at least four member events per year with support from HQ membership team
- Manage local membership campaign execution, ensuring strong and compelling messaging across podcast, newsletter, and social
- Drive social community engagement daily across all platforms, including monitoring and responding to comments and DMs on IG, TT, Spotify, YouTube, Reddit and other key audience touchpoints
- Track, analyze, and share out social performance and growth metrics
Requirements
- 3+ years experience in marketing or audience engagement, ideally in a media or editorial environment
- Deep familiarity with the leading social platforms, with experience creating successful content and audience strategies for them
- Deep knowledge of Austin's local culture, institutions, events, who is influencing who, and online communities
- Strong writing and voice skills — you know how to sound human, engaging, and on-brand
- A high level of organization, planning, and project management skills
- A natural brand evangelist and community builder who is energized by making connections and getting out in the city
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