Responsibilities
- Develop concepts, designs, edits and proofs compelling creative, content, promotional and/or marketing materials
- Provides hands‑on design and production services from concept to execution for a full range of digital and print collateral
- Uses rationale to present creative concepts and can defend work based upon strategy inputs
- Has a comprehensive understanding of direct response creative drivers and develops designs that deliver customer‑centric results
- Leverages a comprehensive understanding of audience to develop compelling creative that drives action
- Visually communicates complex information through simplified, relevant creative
- Ensures alignment with brand, business area, production, and compliance standards
- Maintains defined standards and voice
- Uses performance data to iterate and improve creative assets
- Updates and maintains internal databases of design, imagery, photography, and video
- Completes and leverages departmental direct response best practices training
Requirements
- Bachelor’s degree in graphic design closely related field, or equivalent work experience
- 5 years in professional graphic design capacity
- Excellent design ability and advanced skill level using Adobe Creative Cloud: InDesign, Illustrator, Photoshop
- Strong attention to detail and deadline‑orientation, ensuring consistent, timely, and accurate work
- Experience working in collaborative environments
- Ability to self‑manage and follow guidelines
- Ability to manage projects
- Ability to take feedback and implement it into work products
- Diverse, relevant work samples
- Experience designing for the financial services or credit union industry a plus
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