Digital Marketing and Web Analyst

POSITION PURPOSE AND SCOPE:
We are seeking a hands-on

Digital Marketing & Web Analyst

who will play a key role in maintaining and optimizing our digital presence across multiple platforms. This position requires strong HTML and CSS skills to directly update and manage content in

Exigo

, our e-commerce platform, as well as in WordPress and mobile app environments.
The ideal candidate will have a solid understanding of

website performance, user experience, SEO

, and

analytics

— and will think strategically about how content, navigation, and functionality impact both customers and the business. They will also bring a

business analyst mindset

, helping to document and refine web processes, content flows, and system improvements.
This is a unique role — part digital marketing analyst, part web content manager, part business analyst — with a focus on

getting things done hands‑on

in Exigo and related systems.
Directly manage and update website content, landing pages, product pages, assets, and categories in

Exigo

and

WordPress

, as well as within our mobile app content system.
Utilize

HTML and CSS

to create and style web content; ensure consistent user experience and branding across digital touchpoints.
Monitor and analyze

website performance

,

SEO effectiveness

,

user behavior

(via Google Analytics, Hotjar, and other tools); identify opportunities for UX and conversion improvements.
Assist in developing and documenting requirements for new digital features, dashboards, and reporting capabilities — especially for our future back office redesign.
Support translation management and localization of digital content for global markets.
Contribute to the design and management of site-based tools such as

AI chatbots

and other customer engagement features.
Help create business process documentation and flow diagrams related to digital marketing projects.
Collaborate with internal teams (Marketing, IT, Design) to ensure content and functionality align with business needs and technical feasibility.
Manage website-related QA — test updates and new features to ensure proper implementation.
Support marketing leadership with periodic reporting, insights, and recommendations to improve website and app performance.
Support vendor interactions as needed (project scoping, testing coordination), with primary vendor relationships managed by the Digital Marketing Manager.
Education and Experience:
1–3 years experience in digital marketing, web content, or web analytics roles.
Bachelor’s degree in Marketing, Business, Communications, Computer Science, or a related field.
Prior experience working with

Exigo

is strongly preferred — or a demonstrated ability to learn proprietary platforms quickly.
Familiarity with

SEO

,

Google Analytics

,

Hotjar

, and

WordPress .
Understanding of e-commerce content flows and best practices.
Prior experience managing or assisting with translation/localization processes is helpful.
Skills and Requirements:
Strong attention to detail and

organizational skills

— ability to manage content across multiple systems.
Analytical mindset with ability to interpret data and turn insights into actionable recommendations.
Excellent verbal and written communication skills.
Business analysis thinking — able to map user journeys, process flows, and system impacts.
Eagerness to learn and adopt new tools (AI chatbots, analytics platforms, SQL, Exigo modules).
Ability to collaborate across departments and work both strategically and tactically.
Other Skills:
Self-motivated, proactive, able to manage multiple priorities in a fast-paced environment.
Flexible and adaptable — willing to tackle both technical and process-oriented challenges.
Creative problem-solver with an interest in

user experience and digital marketing best practices .

Sisel International specializes in powerful personal care products and dietary supplements, emphasizing scientific research, organic ingredients, and rigorous quality standards for optimal results.
Wellness and Fitness Services Recreational Facilities Entertainment Providers
Company size

51–200

employees
Company type

Privately held

Founded 2006
Total funding

0
Momentum
Team growth

Momentum
Team growth

1% in 12 mo
246

employees on LinkedIn
Feb 23 May 26
Employee experience
What it’s like inside

3.8
30 reviews
68%

would recommend
Culture & values
Culture & values

3.9
Work-life balance
Work-life balance

3.8
Career opportunities
Career opportunities

3.6
Compensation & benefits

3.7
Capital
Funding history

Footprint
Where they work

Headquarters

Springville, UT
1325 W Spring Creek Place, Springville, UT 84663, US

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