Senior Art Director, Performance Creative

The Senior Art Director, Performance Creative at Dentsu leads performance-driven creative across digital, web, and social channels for a leading global technology client. This hybrid role based in San Francisco reports to the Creative Director, Performance Creative.
Responsibilities

Develop performance-focused creative across paid and organic social, display, digital ads, email, online video, websites, and landing pages while aligning with client branding.
Deliver AI-generated imagery and cohesive visual systems for campaigns, plus animations, PR-ready assets, storyboards for motion work, long-form video concepts, and experiential or event-based creative.
Create on-brand activations rooted in strategy to bring art and messaging to life for specific audiences across channels.
Collaborate with cross-functional teams to develop concepts that enhance response strategies and meet client goals.
Apply audience insights, strategic frameworks, and direct-response best practices to the work.
Develop content that is tailored to distinct audience segments and remains relevant to each group.
Stay current with trends and technologies such as DCO, Content Velocity, Dynamic Video, and Modular Content Systems.
Present work internally and to clients, while building and maintaining strong client relationships.
Requirements

Minimum of three years of art direction experience in creative advertising with a focus on performance creative.
Bachelor’s degree in advertising, marketing, or a related field, or equivalent practical experience if no degree is held.
Advanced design craftsmanship with a strong visual eye and meticulous attention to detail.
Expert proficiency in Figma, including use of component libraries and systems-based design.
Strong art direction skills applied to digital and AI-generated creative.
Ability to conceptualize and execute within performance marketing environments.
Experience with AI tools, especially for image and video generation, with solid prompting skills.
Capability to generate AI-based assets and direct others performing the same work.
Storyboarding ability and understanding of animation principles.
High level of technical design execution including file setup, asset creation, and scalable systems.
Experience writing for Online Display, Email, Social, and Digital Experiences including video.
Working knowledge of web usability, accessibility, advertising technologies, and development methods.
Brand development experience.
Technologies

Figma, with component libraries and systems-based design
DCO
Content Velocity
Dynamic Video
Modular Content Systems
AI tools for image and video generation
Benefits

Medical, vision, and dental insurance
Life insurance
Short-term and long-term disability insurance
401k
Flexible paid time off
At least 15 paid holidays per year
Paid sick and safe leave
Paid parental leave
Salary

Salary:

USD 68,000 - 105,000 per year
Location

San Francisco, California (hybrid)
Brand

Dentsu Creative
Time Type

Full time
Contract Type

Permanent

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