Hybrid B2C Lifecycle Marketing Lead

Weedmaps77 in Austin, Texas is seeking a Lifecycle Marketing Manager to oversee the consumer engagement strategy across digital channels. This role is pivotal in optimizing journeys for activation and retention using data and AI tools.
The ideal candidate will have 7+ years of lifecycle marketing experience, direct ownership of consumer journey strategy, and hands-on expertise in Braze to design effective campaigns. The position also offers a hybrid working model 3-4 days weekly onsite.

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