Marketing Manager

EEO STATEMENT
PIE is committed to creating an equitable, inclusive, diverse and sustainable work environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, marital status, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, political affiliation, or veteran status.

POSITION DESCRIPTION
The Marketing Manager at PIE is responsible for helping shape how PIE shows up in the market and enabling firm growth in close partnership with Business Development, Account Growth, and Client Experience. This role supports PIE’s marketing strategy, brand positioning, content and messaging, digital presence, and marketing operations, with a strong focus on translating leadership vision into clear, compelling, market‑facing communication.

This is a hands‑on, player‑coach role for a senior marketing leader with professional services experience who understands long, relationship‑driven sales cycles and the role marketing plays in building credibility, clarity, and trust. While the Managing Director and Chief Client Officer set overall vision and direction, this role is responsible for translating executive vision and marketing strategy into an integrated marketing action plan. The marketing manager will build, prioritize, and execute the marketing strategy that brings that vision to life day to day.

The Marketing Manager serves as the strategic bridge between PIE’s services and the market and is expected to personally own critical elements of writing, positioning, editing, content development, and campaign execution, in addition to leading and developing the marketing team.

BREAKDOWN OF DUTIES AND RESPONSIBILITIES
Growth & Business Development Partnership
Partner closely with Business Development, Account Growth, and Service Line leaders to support revenue growth across existing and emerging offerings.

Tracking and Performance:

Define and track meaningful marketing performance indicators appropriate for professional services and long sales cycles

Develop executive‑ready reporting that connects activity to engagement, influence, and brand momentum

Drive meaningful visibility and inbound impact within a disciplined, ROI‑minded marketing budget

Growth Engine Summit

Manage PIE’s annual Growth Engine Summit including the development of clear KPIs and execution against those KPIs

Support PIE’s brand presence across event lifecycle including invites, event experience and follow‑ups

Account‑based Marketing

Develop and execute an account‑based marketing (ABM) approach for priority accounts, including:

Defining the ABM framework and targeting strategy

Deep partnership with BD and Account Growth to understand account context, relationship maturity, and growth opportunities

Developing tailored positioning and messaging aligned to each account’s goals and challenges

Client Proof & Brand Engagement
Responsible for how PIE demonstrates credibility and impact in a market‑appropriate way.

Case Studies and Client Success Stories

Own the development of client success stories, case studies, and proof points.

Translate client work into compelling, market‑ready narratives while respecting confidentiality.

Partner with Client Experience and Service Line leaders to capture outcomes, insights, and moments that matter.

Brand Experience and Consistency

Oversee programs that shape how clients and executive participants experience the PIE brand beyond delivery, including:

PIE‑branded events and programs

Gifting, swag, and special moments (including annual holiday gifts)

Ensure brand consistency and quality across channels, offerings, and client touchpoints.

Author Eminence and Book Promotion

Capitalize on PIE’s three books and in‑house authors to support PIE’s brand and credibility in the market, driving outbound distribution of PIE’s publications.

Build and execute a plan to drive author eminence in the market through digital channels or speaking engagements.

Employer Brand

Maintain a strong employer brand that is consistent and aligned with leadership and engages current and future employees in an authentic way.

Support community‑based engagement opportunities, volunteering, sponsorships, conference presence, job fairs, and award submissions.

Annual Report

Lead the team that delivers PIE’s Annual Report, in line with B Corp Certification.

Service Offering Positioning
Execute the “what” and “why” of how PIE’s services and offerings show up in the market.

Service Line Positioning

Support the positioning and messaging for PIE’s services, programs, and offerings.

Translate complex, relationship‑driven work into clear, compelling value propositions for senior decision‑makers.

Partner with Service Line leaders to refine how offerings are described, packaged, and brought to market.

Support the launch, evolution, and refinement of services with cohesive positioning and go‑to‑market planning.

Material Development and Oversight

Develop and consistently update marketing‑ready language and materials that BD and Account Growth teams can use confidently and consistently, including slide decks, proposal templates, one‑pagers and case studies.

Apply an analytical lens to how PIE shows up in the market with a focus on consistent storytelling that reflects how PIE clients buy PIE services.

Digital Content, Inbound & Channel Strategy
Own PIE’s content, inbound, and omnichannel strategy in service of firm growth priorities.

Marketing Content

Lead the development of marketing content and a content calendar that directly enables growth.

Oversee all marketing content from graphic design and copy perspectives, generating thought leadership, microsites, client voice pieces, service‑line content, newsletters, blogs, LinkedIn strategy, and website management.

Podcast Management – The PIE‑cast

Manage delivery, execution, and success of the PIE‑cast as a tool to support PIE’s marketing strategy and goals, ensuring consistent publication and growth of listenership and engagement.

Content Review and Copy‑Editing

Personally review, edit, and refine external‑facing copy to ensure clarity, consistency, and a strong, differentiated point of view.

Ensure consistent visual experience for those who engage with PIE content.

Website Refresh

Support and execute PIE’s brand and website refresh, including managing external vendors.

Channel Strategy

Oversee PIE’s channel strategy across owned, earned, and shared platforms, including LinkedIn, searchability, discoverability, and distribution of thought leadership and client stories.

Marketing Leadership & Operations

Prioritization and Roadmap

Manage marketing priorities and resource allocation.

Team Leadership

Lead and develop internal and external marketing resources, including Social Media Coordinator, Graphic Design & Marketing Coordinator, and external partners and agencies.

Marketing Operations

Serve as the final gatekeeper for messaging, positioning, and external‑facing quality.

Establish clear workflows, operating rhythms, and prioritization to keep marketing focused on growth impact.

Balance strategic leadership with hands‑on contribution, particularly in writing, positioning, editing, and content development.

We all wear many hats at PIE – complete other duties and responsibilities as assigned.

INITIAL FOCUS & EARLY PRIORITIES

Build strong working relationships with Business Development, Account Growth, Service Line leaders, and Client Experience.

Develop a deep understanding of PIE’s services, clients, pipeline, and growth goals.

Clarify and standardize core messaging and value propositions across marketing and BD materials.

Establish clear content, channel, and ABM strategies aligned to growth priorities.

Audit and elevate existing marketing and service‑line materials.

Define marketing metrics, workflows, and operating cadence.

WHAT SUCCESS LOOKS LIKE

YOY increase in marketing qualified leads and new business influenced or generated by marketing activities.

Strong alignment between Marketing, Business Development, Account Growth, and Client Experience, with account and sales teams feeling well supported/enabled by marketing.

Clearer market understanding of PIE’s value and services.

Consistent, high‑quality marketing and BD materials that support growth conversations.

A cohesive, differentiated brand and client experience.

Marketing viewed internally as a strategic driver of growth, not a support function.

QUALIFICATIONS

Motivated individuals who embrace responsibility, have a keen eye for detail, can manage multiple projects simultaneously, perform well under pressure, and can effectively lead and motivate a team of individuals.

5–10+ years of marketing experience, ideally in professional services or complex B2B environments.

Proven experience partnering closely with Business Development or sales teams.

Strong background in service marketing, positioning, and go‑to‑market strategy.

Exceptional writing and editing skills, with the ability to independently develop executive‑ready content.

Current fluency in AI, digital marketing, social metrics, discoverability, and emerging AEO/GEO considerations.

High judgment, strong taste, and comfort operating with limited budgets and high expectations.

Comfortable influencing senior stakeholders and driving consistency across leaders.

Central role in PIE’s next chapter and critical part in the firm’s growth and brand evolution.

A bachelor’s degree is preferred. Strong project and client management experience and proficiency in Microsoft Office (Excel, Word, Outlook) and Salesforce are preferred. PIE operates on Microsoft 365 platforms. If you meet at least 75% of the qualifications, we strongly encourage you to apply.

SALARY RANGE
Competitive DOQ.

HOURS
Full‑time. General Hours of Operation: 7:00 AM – 4:00 PM MT, Monday through Friday. Work occasionally outside general office hours. PIE allows employees to adjust schedules accordingly.

POSITION LOCATION
Candidates will work in Bozeman, Montana, with hybrid flexibility.

BENEFITS

Employer‑sponsored Health, Dental, Vision, Long‑Term Disability, and Life Insurance

Retirement Contribution

PTO and Paid Holidays (including a 2‑week paid winter break)

Professional Development Opportunities

Paid Parental Leave

Flexible Schedules

Bonus Potential

Travel Opportunities

Paid Volunteer Time

Charitable Donation Program

Wellness Benefit

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