Marketing Manager

Position SummaryThe ideal candidate is an entrepreneurial storyteller with strong digital fluency, a connection to queer culture, and the ability to market everything from an intimate donor salon to a sold-out theatrical run. This role works closely with the Executive Director, Artistic Director, Development Director, Booking Manager, and programming team to ensure all external communications are cohesive, compelling, and mission-aligned.Key ResponsibilitiesBrand, Strategy & CommunicationsDevelop and execute an integrated brand voice, visual identity and annual marketing and communications strategy across all channels and aligned with programming, fundraising, and organizational goalsDevelop narrative, storylines and serve as the primary point of contact for press and media, cultivating relationships with arts journalists, bloggers, and community mediaCraft compelling copy and marketing assets for show announcements, press releases, email campaigns, donor communications, and website contentTrack, analyze and report on digital metrics and ticketing and audience data to identify trends and inform programming and marketing decisionsDevelop strategies to grow and diversify Oasis Arts' audiences, with particular attention to LGBTQ+, BIPOC, and intergenerational communitiesMarketing & Social MediaBuild and execute sales-driving marketing campaigns for all productions, community events, and special programming - from concept to execution - to maximize ticket sales for each showManage Oasis Arts' social media presence across platforms (Instagram, Facebook, and others), developing content calendars and executing email and digital campaigns that grow reach and engagementOversee the organization's website, optimizing the ticket purchase path and ensuring content is current, accurate, and optimized for audience discoveryDevelop, cultivate and manage relationships with graphic designers, photographers, videographers, and other creative vendorsRevenue & Ticket SalesPartner with the Booking Manager and Front of House Manager to develop pricing, packaging, and promotional strategies - including single tickets, group sales, and subscriptions - that drive earned revenue across the seasonDevelop group sales, membership, and subscription marketing strategies to convert single-ticket buyers into repeat, season-long patronsUse audience and purchasing data to identify upsell and cross-sell opportunities (e.g., upgrades, add-ons, future-show promotion) at the point of purchase and post-purchaseCollaborate with the Development Director to align marketing and donor communications, and support fundraising campaigns and eventsQualificationsRequired35 years of experience in marketing, communications, or audience development, in arts, culture, nightlife, or a mission-driven organizationExceptional writing and storytelling skills across formats and audiencesFluency with marketing technology, social media platforms, email marketing tools, and digital analyticsStrong design sensibility, with experience working with or directing graphic designers and creative vendorsBasic graphic design skills (Canva, Adobe Creative Suite, or similar)Alignment with Oasis Arts' mission and deep comfort working within LGBTQ+ and BIPOC cultural spacesPreferredExperience marketing live performance, theater, nightlife, or community eventsFamiliarity with San Francisco's arts and cultural media landscapeExperience with CRM or audience management systemsCompensation & BenefitsCompetitive salary commensurate with experience and organizational scale. Comprehensive benefits package.Equity & Inclusion

Oasis Arts is an equal opportunity employer and strongly encourages applications from LGBTQIA+, BIPOC, and underrepresented candidates. recblid tlt9zb527cuqckakx0nmnn4v4w1xwd