Product Marketing Manager

Product Marketing Manager, Homes.com
CoStar Group is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Homes.com is reimagining the home search experience for consumers and agents alike.

Job Description
Homes.com is growing quickly and is looking for a powerhouse Senior Product Marketing Manager to accelerate our growth. This position is located in Arlington, VA and is in office Monday through Friday.

What We Are Looking For:
We are looking for an unstoppable product marketing manager to join our product management team. The Product Marketing Manager will bring the new Homes.com products and features to market, team up with our sales team to create insights and advantages that win deals. You will work with Product Managers, Marketing, and Sales to ensure that we effectively communicate the current and future value of Homes.com industry leading digital advertising solutions. Build product launch strategies, develop sales enablement content, and drive customer engagement through ongoing marketing programs.

Responsibilities:

Develop positioning and messaging for the Homes.com products

Work with the product management team to shape the product roadmap and go-to-market strategy

Manage platform product releases, including product launches and all collateral to support internal education and customer adoption

Research and understand buyer personas to ensure the product is designed and delivered to create value

Translate product functionality and technical details into user benefit and value

Conduct ongoing competitive analysis along with market and customer research

Assist the development and optimization of multi-channel, integrated marketing campaigns that successfully engage clients and prospects including brokers and agents

Coordinate focus groups, client interviews and client testimonials

Support the events team with major sales and industry events

Basic Qualifications:

Bachelor’s degree from an accredited, in‑person, not‑for‑profit University or College

5+ years of relevant experience in B2B or B2C product marketing; residential is a plus

Experience developing go‑to‑market (GTM) strategies for new product launches

Strong verbal and written communication skills and comfortable interacting with all levels of the organization

Strong team player – comfortable motivating others and working in a highly collaborative, fast‑paced environment with the ability to build relationships with key stakeholders

Ability to work effectively across sales, product, research, and training teams

Motivated self‑starter who is never satisfied with the status‑quo, always seeking better and better results

Ability to prioritize, problem solve, multitask, and work independently

A track record of commitment to prior employers

Compensation:
Base Compensation: $107,000 - 145,000 Annually

Equal Employment Opportunity
CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug‑free workplace and perform pre‑employment substance abuse testing.

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