Senior Media Planner

Develop and maintain media plans, and related documentation including approvals and budgets

Utilize media research tools and resources to support client recommendations

Develop digital Requests for Proposals and evaluate proposals

Stay abreast of local markets & media landscape

Support team leaders in growth and development of Planners and Assistants

Evaluate media opportunities and provide analysis for clients

Deliver reporting with necessary information and analyze results

Review competitive intelligence and determine key findings

Facilitate client billing and ensure accurate invoicing

Requirements

Minimum of 3 years online & offline media planning experience

Bachelor's degree, preferably in advertising, marketing, or a related program

Experience with 3rd party ad server (CM360 preferred)

Ability to analyze complex data

Up-to-date knowledge of the media landscape (digital and traditional)

Solid understanding of media performance metrics

Working knowledge of media research tools and software such as comScore

Proficiency in Microsoft Suite (Excel, PowerPoint) and Google tools (Sheets, Slides)

Core Competencies
Demonstrates expertise in media planning and analysis, with a strong ability to utilize media research tools and evaluate proposals. Proficient in managing budgets, client billing, and delivering insightful reporting on media performance metrics.

Highest-signal resume keywords

Media Planning Experience

3rd Party Ad Server (CM360)

Media Research Tools (comScore)

Data Analysis

Microsoft Suite Proficiency

ATS Optimization Keywords
Hard Skills

Media Planning

Data Analysis

Media Performance Metrics

Digital Requests for Proposals

Budget Management

Soft Skills

Team Leadership

Client Communication

Analytical Thinking

Industry Keywords

Media Landscape

Competitive Intelligence

Client Billing

Invoicing

Local Markets

Tools & Technologies

CM360

ComScore

Microsoft Excel

Microsoft PowerPoint

Google Sheets

Google Slides

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