Vice President Public Relations (Tech-Focused)

Vice President, Consumer Technology & PR
Responsibilities

Lead client PR programs from concept/planning through completion/evaluation

Develop and propose strategic, creative ideas and tactical elements for client programs; demonstrate an ability to autonomously handle these responsibilities when needed

Ensure that Senior Account Supervisors/Account Supervisors manage account teams and programs to deliver high quality results on-time and on-budget

Anticipate issues; recognize potential fiscal challenges and take action early to remedy them

Make recommendations for ways to meet client needs; demonstrate an expertise and understanding of the clients’ marketplace and business

Serve as a representative of the client and agency on-site at client events

Manage account financials: develop and manage budgets, fee estimates, out-of-pocket expenses, team hour allocations, billing, invoicing, etc.

Regularly monitor to ensure execution is profitable for the agency while meeting client objectives; demonstrate an ability to balance these two requirements and find solutions that satisfy both

Provide analysis to clients of program results

Sustain accounts, minimize and limit account turnover (for reasons other than client financial/corporate or conflict resignations, etc.)

Serve as primary client contact and build/maintain strong relationships with key client personnel

Accommodate and anticipate client needs; make recommendations to clients

Respond to requests for information from clients in a timely manner

Lead client calls, meetings, and presentations to the client; participate in client brainstorms

Use metrics and analytics to provide insights and counsel to clients pertaining to programs and proposals

Recognize and seek opportunities to grow client accounts; utilize relationships with clients to sell in incremental opportunities

Develop a vision for each account’s direction and work with team members to achieve goals

Take strategic risks to push accounts to the next level, in an effort to secure incremental business opportunities

Recognize and pursue opportunities to introduce clients to the agency’s specialized services, in an effort to secure incremental business opportunities

Build, lead and develop engaged and successful account teams

Help team members understand the role of PR in a program’s marketing mix.

Manage overall team billability and drive staff utilization to ensure efficient use of all team members’ time; bring time allocation issues to the attention of agency management

Act as an internal and external talent ambassador

Manage the performance review process, identifying growth opportunities for all team members and constructively providing feedback on areas for improvement

Identify issues within teams and assist in finding resolutions

Maintain relationships with key contacts at traditional and social media outlets; leverage those relationships to obtain desired media coverage on behalf of the agency and/or clients

Compile presentations for new business and business renewal proposals; participate in new business and/or business renewal pitches

Participate in agency brainstorm sessions for client programs

Lead an agency committee, as designated/asked; participate in and drive agency initiatives, visibility efforts and staff development

Demonstrate an interest in the long‑range health of the agency

Represent the agency in professional associations; develop new professional contacts through participation in outside organizations

Ability to:

Understand the clients’ business and relevant industry trends and use the information to develop strategic PR programs

Manage multiple accounts and projects

Train and mentor junior and mid‑level staff

Effectively delegate work among account teams

Travel to client and event locations; meet with clients at their office locations/headquarters

Demonstrate strong writing, editing, presentation and interpersonal communications skills

Show integrity and good judgment when working with colleagues and clients

Deal constructively with client and personnel situations

Media‑savvy Vice President, Technology Communications to support a major retail brand at the forefront of innovation and industry transformation. This is a high‑visibility, high‑impact role for a communications professional who is as fluent in the traditional newsroom as they are in today’s evolving media landscape—across Substack newsletters, podcasts, and independent news creators. The ideal candidate is a media expert with a sharp editorial instinct , leading the charge on earned media strategy and storytelling across a range of topics, including employee benefit programs, customer experience innovation, artificial intelligence, and executive thought leadership. You’ll play a central role in crafting and amplifying narratives that resonate across platforms and audiences, driving earned media coverage and thought leadership that breaks through in both legacy outlets and next‑gen channels.

Qualifications

B.A. in Public Relations, Journalism, Communications or the like

Eight (8) to ten (10) years of experience in a public relations agency or similar position; three (3) or more years of supervisory experience

Proficiency in Microsoft Office (Word, Excel, PowerPoint)

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