GRAPHIC DESIGNER

Job Description

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Job Description
Graphic Designer
Reports To: VP of Marketing, Rafar Group
Located: NYC HQ (Flatiron) – Office-based
Status: Exempt – Full Time
About the Role
The Graphic Designer is a creative executor and visual storyteller for a growing portfolio of prestigious intimates and innerwear brands at the Rafar Group, including iconic American lingerie brand Hanky Panky. This role is responsible for designing compelling, on-brand graphics and customer-facing assets across all consumer touchpoints—digital, paid media, email, print, and more. Working closely with the VP of Marketing as well as the brand and performance teams, this role helps bring brand campaigns, seasonal launches, and marketing moments to life with strong craft, attention to detail, and an intuitive understanding of fashion aesthetics. The ideal candidate has an exceptional eye, a passion for fashion and lifestyle brands, and the ability to produce high-quality design work at pace in a fast-moving, entrepreneurial environment.
Key Responsibilities
Graphic Design & Asset Creation
Design customer-facing graphics and marketing assets across all consumer touchpoints, including digital, paid media, email, social, print, and retail/sales materials
Execute design work for brand campaigns, seasonal launches, and key marketing moments with a consistent, elevated visual voice
Create on-brand assets for e-commerce, including product photography layouts, banners, landing pages, and category pages
Develop and adapt assets for paid media across Meta and Google platforms, following best practices for specs, formats, and mobile-first design
Design email templates and modular email components in Klaviyo, ensuring visual consistency and performance-driven layouts
Support the production of line sheets, lookbooks, and sell-in materials for retail and sales teams
Brand Consistency & Collaboration
Maintain and apply brand guidelines across all design work, ensuring visual consistency across channels and consumer touchpoints
Collaborate closely with the Art Director to receive creative direction and deliver work that meets brand standards and business objectives
Partner with marketing, e-commerce, and merchandising teams to ensure design work aligns with product strategy and campaign goals
Incorporate feedback efficiently and iterate on designs to meet quality standards and timelines
Contribute to the organization and maintenance of digital asset libraries and file management systems
Production & Workflow
Manage multiple design projects simultaneously, prioritizing effectively to meet deadlines in a fast-paced environment
Prepare and deliver final production files to exact specifications for print, digital, and paid media
Support photo shoot production as needed, including image retouching and post-production
Assist with retouching, resizing, and adapting existing assets for new formats and markets
Skills & Experience
3–7 years of graphic design experience, ideally in fashion, retail, intimates, or consumer goods
Expert proficiency in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign
Experience designing for Meta (Instagram, Facebook) and Google Ads platforms, including knowledge of specs, formats, and mobile-first best practices
Experience working in Klaviyo for email design, including template creation and modular asset development
Familiarity with Shopify for e-commerce asset design and coordination is strongly preferred
Working knowledge of Figma or similar collaborative design tools for file sharing and handoff
Strong retouching skills in Photoshop, including color correction, image editing, and compositing
Portfolio showcases mobile-first, brand-aligned work across email, paid ads, and e-commerce
Ability to balance elevated, fashion-forward design with performance-driven creative requirements
Strong organizational skills and the ability to manage multiple timelines and deliverables independently
Excellent communication and responsiveness when working with cross-functional teams
Bachelor’s degree in Graphic Design, Visual Communications, or equivalent education required
About the Rafar Group
The Rafar Group is a global leader in the intimate apparel industry with a strong commitment to innovation. With over 70 years of experience, Rafar is a top private label and brand manufacturer, partner to many of the world’s biggest retailers, and operator of a growing list of iconic brands, including Hanky Panky, home of the iconic World’s Most Comfortable Thong®. Rafar Group is family owned and operated with headquarters in New York City and offices in Bentonville, AR, and throughout Asia.
This role offers a competitive annual salary commensurate with experience. xsgimln You’ll also enjoy comprehensive benefits, paid time off, and the opportunity to work with a passionate, fun, and creative team that genuinely loves what they do. The Rafar Group is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity or expression, age, national origin, disability, genetic information, marital status, citizenship, veteran status, or any other characteristic protected by federal, state, or local law.
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