Product Marketing Manager

Develop and lead GTM strategy for Progress Federal and SLED markets—aligning with business objectives, sales priorities, and compliance requirements
Create compelling messaging and positioning that articulates how Progress solutions address federal and state government challenges in data modernization, AI enablement, and mission-critical decision support
Enable the field and partners with tailored value propositions, battlecards, and sales tools optimized for government buyers and procurement cycles
Collaborate with demand generation and campaigns teams to craft targeted programs, content, and events that resonate with federal decision-makers, systems integrators, and contractors
Conduct market and competitive analysis to identify trends, whitespace opportunities, and evolving requirements in the federal data and AI ecosystem
Act as product evangelist—presenting at events, webinars, and customer briefings to elevate Progress’s visibility and thought leadership in the public sector
Partner with product management to influence roadmap decisions based on market feedback and customer needs within regulated environments
Establish and maintain alignment across executive stakeholders through structured communication, documented decisions, status reporting, and proactive management of priorities, dependencies, risks, and approvals
Independently manage multiple concurrent initiatives, ensuring deliverables are completed on schedule, risks are escalated early, and stakeholders remain informed of progress and changes
Requirements

6–10 years of product marketing experience in B2B enterprise software or SaaS, ideally with data, analytics, or AI-driven platforms
3–5 years of experience marketing to U.S. Federal and/or SLED markets, with understanding of federal procurement processes, compliance frameworks (FedRAMP, IL5, etc.), and key agency personas
Proven ability to develop and articulate GTM strategy, including market segmentation, positioning, messaging, buyer journeys, and sales enablement, while distinguishing strategic direction from campaign execution and marketing activities
Experience supporting sales and partner ecosystems across multi-stakeholder, long-cycle government opportunities
Willingness and ability to travel to industry events, customer meetings, and partner engagements; comfortable engaging directly with customers, prospects, and public sector stakeholders
Strong cross-functional collaboration, storytelling, and analytical skills
Exceptional written communication skills with demonstrated ability to create executive-ready presentations, strategy documents, stakeholder updates, and customer-facing content with minimal direction
Demonstrated track record of operating independently in fast-paced environments, exercising sound judgment, proactively resolving ambiguity, and driving work to completion without extensive oversight
Bachelor’s degree in marketing, business, or related field (MBA a plus)
Core Competencies

Demonstrates expertise in developing and leading go-to-market strategies for federal and SLED markets, with a strong focus on compliance requirements and sales enablement. Proven ability to create compelling messaging and positioning that resonates with government stakeholders and drives engagement.
Highest-signal resume keywords

GTM Strategy Development
Federal Procurement Processes
Market Segmentation
Sales Enablement
Cross-Functional Collaboration
ATS Optimization Keywords

Hard Skills

Product Marketing
Data Modernization
AI Enablement
Market Analysis
Messaging Development
Sales Tools Creation
Stakeholder Management
Competitive Analysis
Buyer Journey Mapping
Regulatory Compliance
Soft Skills

Storytelling
Analytical Skills
Written Communication
Proactive Problem Solving
Independent Work
Certifications & Qualifications

Bachelor’s Degree in Marketing
MBA
Industry Keywords

B2B Enterprise Software
SaaS
Federal Markets
SLED Markets
FedRAMP
IL5
Public Sector
Data Analytics
Customer Engagement
Procurement Cycles

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