Director of E-commerce & Digital Marketing

Stuga is a premium Scandinavian hardwood flooring brand for design-conscious homeowners and the trade partners who work with them. We’re a lean, fast-moving team that cares deeply about taste in our product, our brand, and our shopping experience.
We’re looking for a hands-on Director of E-commerce to own our digital storefront and the marketing engine that drives it. This is a builder’s seat, not a manager’s. You will get into Shopify, Klaviyo, and our analytics, direct our Performance Marketing agency and developer partners, and own the systems that turn traffic into revenue. Over time, you’ll have the opportunity to build a team beneath you.
You’ll report to the Founder & CEO and partner closely with our brand lead. This role suits someone equal parts strategist and operator, someone senior enough to set direction, but genuinely happy to build the flow, ship the site change, and pull the report themselves.
Experience Own the Shopify storefront end-to-end — merchandising, product pages, checkout, and campaign-driven site updates
Lead conversion rate optimization through structured A/B testing and funnel analysis
Direct our web development partners to ship functionality, fixes, and improvements
Own email and lifecycle marketing in Klaviyo — flows, campaigns, and segmentation
Manage shipping and post-purchase notification flows through Narvar
Plan and implement the monthly promo calendar across all channels
Own the performance marketing agency relationship and hold it accountable to results
Report weekly on site performance via GA4, and run product and merchandising trend analysis
Manage a marketing coordinator and coordinate with our social media contractor
Success Measurements Site conversion rate and overall e-commerce revenue
Email and lifecycle performance, and clean monthly promo execution
Site quality, speed, and the health of the tech stack
Consistency and insight of weekly reporting and trend analysis

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