Director of E-Commerce

Director of E-Commerce
Location: In-Office | Old Town Scottsdale, AZ

About Us
Sleepyhead is one of the fastest-growing brands in the sleep industry — recently named to the Inc. 5000 list of America’s fastest-growing private companies. We’re a modern, Scottsdale-based e-commerce company shaking up the college sleep market with our premium mattress toppers and sleep essentials. Known for our high-performance products, data-driven marketing, and strong brand identity, Sleepyhead has built a loyal following nationwide and continues to scale rapidly across digital channels.

The Opportunity
We are hiring a high-performance

Director of E-Commerce

to work directly under our Head of E-Commerce and help scale the next phase of our growth.

This is not a maintenance role. This is a builder role.

We want an A-player who understands Shopify at a deep level, knows how to increase conversion and AOV, and can spot growth opportunities others miss. Someone who moves fast, thinks in numbers, and takes ownership of outcomes — not tasks.

If you have scaled a DTC brand and know how to drive measurable impact, this role is for you.

What You’ll Own Shopify (Primary Focus)

Optimize the full Shopify storefront and customer journey

Increase conversion rate, AOV, bundling, and upsell performance

Lead CRO testing and site optimization initiativesImprove mobile experience and checkout flow

Execute promotional strategies with precision and speed

Amazon Seller Central

Improve listing quality, SEO, and catalog structure

Monitor contribution margin and channel profitability

Identify scaling opportunities while protecting margin

Maintain operational excellence and account health

Retention Oversight

Oversee Klaviyo and Postscript performance

Push lifecycle marketing to increase LTV and repeat purchase rate

Align email/SMS promotions with paid media and inventory strategy

Hold team accountable to revenue and performance metrics

Performance & Accountability

Own key metrics:

Conversion rate

AOV

ROAS

Contribution margin

Run weekly performance reviews

Identify bottlenecks and fix them

Drive profitable growth — not vanity metrics

Who You Are

5–8+ years in e-commerce, with strong Shopify expertise required

Proven experience scaling a DTC brand

Strong analytical thinker — you live in the numbers

Experience with Amazon Seller Central

Experience with Klaviyo required; Postscript preferred

Highly competitive, high ownership, and execution-focused

Comfortable in a fast-paced, high-expectation environment

You do not need to be managed. You manage outcomes.

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