Marketing Manager / Director (GTM Execution Lead)

FlexFactor is building a category-defining payments intelligence platform focused on real-time decline decisioning.

We operate in a complex, education-heavy GTM environment that blends enterprise sales, strategic partnerships, outbound demand generation, and high-impact industry events.

We are not hiring a traditional marketing coordinator.

We are hiring a senior GTM operator who can turn strategy into execution across events, campaigns, product marketing, and field programs—and directly impact pipeline and revenue.

This role sits at the center of our GTM engine and reports directly to the VP of GTM.

What You’ll Own
Field Marketing & Events

End-to-end ownership of event strategy, execution, and follow-up

Event selection, sponsorships, and planning

Pre-event campaigns and meeting generation

On-site execution support and messaging alignment

Post-event pipeline activation and follow-up systems

Demand Generation & Campaigns

Execution of GTM campaigns tied to ICP and target accounts

Email and lifecycle marketing (HubSpot)

Campaign planning, execution, and performance tracking

Support for outbound and BDR-driven programs

Continuous optimization of messaging and conversion flows

Product Marketing Execution

Translate product positioning into market-facing materials

Own launch assets, decks, one-pagers, and messaging updates

Maintain Sales enablement content and competitive positioning

Ensure consistent narrative across all GTM touchpoints

Build and maintain core Sales materials:

Objection handling frameworks

Support enterprise deal cycles and strategic opportunities

Ensure Sales has what it needs to win complex deals

Co-marketing programs with strategic partners and ISOs

Joint campaigns, webinars, and partner activations

Support partner-driven demand generation initiatives

Marketing Operations

HubSpot workflows, campaigns, and reporting

Vendor and agency coordination

Budget tracking and execution discipline

Marketing performance visibility and reporting

What Success Looks Like

Turn GTM strategy into repeatable, high-quality execution

Drive measurable pipeline from events and campaigns

Increase conversion of partner and event activity into opportunities

Strengthen Sales effectiveness through world-class enablement

Operate independently without task-level direction

Build systems that scale beyond founder involvement

Improve consistency, speed, and quality across GTM execution

We’re looking for someone who is:

A proven operator, not a coordinator

Highly execution-oriented with strong ownership instincts

Comfortable in ambiguous, fast-moving GTM environments

Experienced in B2B SaaS, fintech, or enterprise sales motions

Strong at both strategy translation and hands-on execution

Exceptionally organized, proactive, and resourceful

Comfortable working directly with senior leadership and Sales

5-10+ years in B2B marketing (SaaS, fintech, or payments preferred)

Experience owning field marketing, events, or demand generation

Hands-on experience with HubSpot or similar marketing automation tools

Experience supporting enterprise Sales teams with enablement materials

Proven ability to run campaigns end-to-end

Cross-functional experience with Sales, Partnerships, and Product

This Role Is NOT For

Task executors without ownership mindset

Pure content marketers without GTM impact experience

Agency-only backgrounds without in-house execution ownership

Candidates who require heavy structure or direction to operate

Specialists who have not owned full campaigns or programs

Reports directly to Head of GTM

Works closely with:

Product and executive team

Why This Role Matters
FlexFactor's GTM motion depends on tightly integrated execution across positioning, events, partnerships, and Sales.

Today, much of this execution is centralized.

This role is designed to:

Improve ROI from events and partnerships

Strengthen Sales effectiveness through better enablement

Allow leadership to focus on strategy, not coordination

Title: Marketing Director or Marketing Manager (based on experience)

Competitive base salary + performance bonus

Equity participation aligned with early-stage growth

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