Vice President International Marketing

Our client is one of the world's largest multi-brand restaurant franchise organizations, operating a portfolio of iconic quick-service and fast-casual brands with thousands of locations across dozens of countries. As the company continues to expand its international footprint, they are seeking an accomplished

Vice President of International Marketing

to lead the global marketing vision that drives brand growth, franchise success, customer engagement, and long-term profitability.

This executive will oversee the strategic direction of international marketing across established and emerging markets, partnering closely with executive leadership, franchisees, regional marketing teams, operations, culinary innovation, and brand leadership. Success in this role requires balancing global brand consistency with localized marketing strategies that resonate with diverse consumer markets around the world.

This is an exceptional opportunity for an executive who thrives in a fast-paced, franchise-driven environment and has a proven history of scaling internationally recognized consumer brands.

WHAT YOU'LL DO
As the Vice President of International Marketing, you will serve as the executive responsible for defining and executing the organization's global marketing strategy. You will influence how millions of consumers experience the brands while enabling franchise partners worldwide to achieve sustainable growth.

You will lead both strategic planning and execution, ensuring every marketing initiative supports revenue growth, market expansion, guest acquisition, brand equity, and franchise profitability.

RESPONSIBILITIES

Develop and execute the long-term international marketing strategy supporting aggressive global expansion.

Serve as the executive marketing partner to senior leadership and brand presidents.

Establish annual strategic priorities, marketing investment plans, and international growth initiatives.

Lead marketing planning across multiple international regions while ensuring alignment with corporate objectives.

Drive enterprise-wide collaboration between marketing, operations, finance, culinary, franchise development, technology, and executive leadership.

Global Brand Strategy

Lead brand positioning and architecture across international markets.

Ensure consistent global brand standards while allowing flexibility for local market adaptation.

Develop strategies that strengthen brand awareness, guest engagement, and long-term customer loyalty.

Protect and elevate the integrity of multiple internationally recognized restaurant brands.

Guide franchise partners on best practices for brand execution and marketing effectiveness.

International Market Expansion

Support entry into new international markets through strategic go-to-market planning.

Lead marketing strategies surrounding market launches, grand openings, and franchise expansion.

Collaborate with international franchisees to develop localized growth initiatives.

Identify opportunities for accelerated growth in both mature and emerging markets.

Partner with franchise development teams to support international expansion objectives.

Integrated Marketing
Provide executive oversight for all major international marketing channels, including:

Brand Marketing

Digital Marketing

Paid Media

Social Media

Customer Relationship Management (CRM)

Loyalty Programs

Consumer Promotions

Product Launches

Limited Time Offers (LTOs)

Public Relations Support

Ensure all campaigns are measurable, data-driven, and focused on increasing guest traffic, franchise sales, and overall marketing ROI.

Consumer Insights & Analytics

Utilize market research, customer insights, competitive intelligence, and performance analytics to guide strategic decisions.

Analyze consumer behaviors across international regions to identify emerging opportunities.

Develop KPI dashboards that measure campaign performance and franchise marketing effectiveness.

Recommend new marketing initiatives based on changing customer preferences and global market trends.

Partner closely with culinary, innovation, and operations leaders to:

Develop successful product launch strategies.

Localize menu offerings for international markets.

Introduce Limited Time Offers (LTOs) that align with regional consumer preferences.

Balance innovation with brand consistency.

Improve guest experience through marketing-led initiatives.

Lead relationships with global creative, media, digital, research, and advertising agencies.

Evaluate agency performance and optimize marketing investments.

Negotiate partnerships that maximize value while maintaining exceptional creative standards.

Build, mentor, and inspire a world-class international marketing organization.

Recruit, develop, and retain top marketing talent.

Establish succession planning and leadership development initiatives.

Foster a culture centered on accountability, innovation, collaboration, and continuous improvement.

Lead geographically dispersed and cross-functional teams supporting multiple international markets.

MINIMUM QUALIFICATIONS

Bachelor's degree in Marketing, Business, Advertising, Communications, or a related field required; MBA preferred.

15+ years of progressive marketing leadership experience with increasing executive responsibility.

Executive-level marketing leadership experience within a Quick Service Restaurant (QSR) or Fast Casual restaurant organization is required.

Demonstrated food industry experience is required. Candidates must have built their marketing career within restaurant, foodservice, or food-related consumer brands.

Proven experience supporting a franchised restaurant brand is required, including developing marketing strategies that drive franchisee success and brand consistency.

Extensive experience developing and executing international marketing strategies across multiple countries and regions.

Proven ability to develop and execute global marketing strategies that drive:

Revenue growth

Brand awareness

Customer acquisition

Brand Strategy

International Marketing

Digital Marketing

CRM

Loyalty Programs

Consumer Insights

Media Planning

Marketing Analytics

Brand Management

Experience managing multi-million-dollar marketing budgets

Experience leading global cross-functional teams

Exceptional executive communication and stakeholder management skills

PREFERRED QUALIFICATIONS

Multi-brand franchise organizations

Fast Casual

Casual Dining

Food & Beverage

Hospitality

Consumer Packaged Goods (CPG)

International franchise marketing

Travel (Approximately 30% international travel)

COMPENSATION & BENEFITS

Salary Range: $225,000 - $250,000 Base Salary per Year (BOE

Executive Bonus Program

Long-Term Incentive Program

401(k) with Company Match

Executive-Level Paid Time Off

Opportunity to shape the future of globally recognized restaurant brands

WHY THIS OPPORTUNITY?
This is far more than a traditional marketing leadership position. You'll join the executive team responsible for accelerating international growth across a portfolio of globally recognized restaurant brands, influencing marketing strategy in dozens of countries while partnering directly with franchisees and senior executives.

If you have successfully led international marketing within a franchise-driven restaurant, hospitality, retail, or consumer brand environment and you're excited by the opportunity to build global brands, drive international expansion, and lead high-performing marketing organizations; we'd love to hear from you.

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