Vice President, Audience & Community Marketing

Vice President, Audience & Community Marketing

New York, NY
Forbes is an iconic global media brand that has symbolized success for over a century. Fueled by journalism that informs and inspires, Forbes spotlights the doers and doings shaping industries, achieving success and making an impact on the world. Forbes connects and convenes the most influential communities ranging from billionaires, business leaders and rising entrepreneurs to creators and innovators. The Forbes brand reaches more than 140 million people monthly worldwide through its trusted journalism, signature ForbesLive events and 49 licensed local editions in 81 countries.
Forbes is seeking an entrepreneurial and strategicVice President, Audience & Community Marketing to lead audience growth, community engagement, and commercial audience strategy across the ForbesLive portfolio.Reporting to the Group Vice President, ForbesLive, this executive will play a critical leadership role in shaping the continued growth of one of the industry\'s premier live event businesses. As Forbes expands globally and launches new event formats across its flagship franchises, this leader will develop and execute strategies that grow audiences, cultivate engaged communities, unlock new commercial opportunities, and create exceptional experiences across both B2B and B2C events.The Vice President will define the long-term audience and community growth strategy for the ForbesLive portfolio while serving as a key architect in developing and launching new event platforms, franchises, and growth initiatives that will shape the next chapter of ForbesLive.Working cross-functionally with ForbesLive, Sales, Sponsorship, Editorial, Product, Marketing, and other key teams, this executive will ensure every ForbesLive event attracts the right audience, delivers an exceptional attendee experience, creates meaningful value for partners, and contributes to the continued growth and profitability of the business.
The ideal candidate is an entrepreneurial self-starter with a proven track record of building and scaling audiences for world-class conferences, executive summits, festivals, and consumer events. They combine strategic vision with operational excellence and thrive in a fast-paced, high-growth environment where innovation, collaboration, and execution are critical to success.
Location: This role is a hybrid role based in the New York Tri-State Area. Domestic and international travel is required to support the ForbesLive portfolio, client engagements, and strategic business initiatives.
Responsibilities:
Audience & Community Strategy
Develop and lead the audience strategy across the ForbesLive portfolio, ensuring each event attracts high-value audiences aligned with editorial, commercial, and brand objectives.
Partner in the development and launch of new B2B and B2C event franchises, creating new growth opportunities that expand and diversify the ForbesLive portfolio.
Expand Forbes\' audience footprint globally through strategic partnerships and year-round engagement strategies that deepen attendee relationships, drive loyalty and repeat participation, and establish ForbesLive as an always-on professional community.
Audience Growth, Performance & Insights
Own the end-to-end audience acquisition strategy across paid, owned, earned, partner, social, video, and emerging channels, leveraging creative storytelling to maximize registration growth, attendee quality, and return on investment.
Develop and optimize audience lifecycle marketing across CRM, email, automation, and first-party data to drive acquisition, engagement, retention, and repeat attendance.
Build a culture of experimentation by leading ongoing testing and optimization across audience segmentation, messaging, creative, offers, pricing, and conversion funnels.
Establish a data-driven audience operating model that leverages customer insights, predictive analytics, automation, personalization, and AI-powered marketing tools to identify growth opportunities, improve campaign performance, increase operational efficiency, and strengthen commercial results.
Collaborate with leadership to establish portfolio- and event-level audience forecasts, registration goals, performance metrics, and dashboards that inform investment decisions and business planning.
Business Leadership & Commercial Growth
Serve as a senior leader within ForbesLive, partnering closely with the Group Vice President and Chief Sales & Marketing Officer on the overall growth and financial performance of the business.
Partner in the management of the ForbesLive audience P&L, overseeing audience-related revenue and delegate ticketing strategy.
Develop audience pricing and go-to-market strategies that maximize attendance and profitability.
Partner closely with Sales and Sponsorship teams to translate audience composition, engagement, and insights into greater sponsor value and new commercial opportunities, including premium experiences, community offerings, and emerging business models.
Build, mentor, and lead a high-performing audience and community marketing team while fostering a culture of innovation and accountability.
Demographic Questions
Forbes is committed to diversity, equity and inclusion and uses our various platforms to help the world build back with equity at its core. As the leading business media brand, we have a responsibility to ensure our content and experiences reflect the diverse audiences we serve. We have the unique ability to do good, leveraging our considerable editorial voice to highlight inequities and challenge systems.
We are holding ourselves accountable and ensuring that all decisions are made with equity top of mind.
Your responses here will be used, in aggregate only to help us continually improve our process. Your responses will not be associated with your specific application and will not be used in the hiring decision.
Forbes is an equal opportunity employer.

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