Senior Marketing Manager

Senior Marketing Manager Zando, a nimble independent publisher, is looking for an experienced candidate to execute title marketing campaigns. This is a full-time position based in New York, NY. Zando offers competitive salaries and a comprehensive benefits package.
The Company:

Zando is the modern publishing house shaping what readers obsess over next. We champion bold voices, build influence beyond the page, and publish stories that define the cultural moment.
Key Responsibilities:

Zando is seeking a Senior Marketing Manager to lead excellent title marketing campaigns with an interest in working across genres to support our imprints including SJP Lit, Tin House, Zando, and Slowburn. Reporting to the Executive Director of Marketing, you will be the executional force behind each campaign, communicating each title’s strategy to internal stakeholders, external partners, authors, and retailers. You are someone who works well both independently and with cross-functional teams (Marketing, Editorial, Publicity, Sales, etc.), and is comfortable collaborating with creative partners (content creators, authors, celebrities) to produce quality work.
Own title marketing for 10-12 titles per year including creative strategy and the marketing plan for each campaign
Manage the creation of assets by liaising with in-house graphic designer and social media managers
Lead and optimize digital advertising campaigns including Meta and AMS
Organize influencer outreach
Create bespoke merchandise items as necessary to support campaign execution
Oversee title marketing organizational processes including sales conference prep and seasonal planning
Ensure all deadlines are met for each title and own updating internal systems
Support sales on marketing materials including designed digital and print assets
Establish KPIs and regularly report on key metrics
Qualifications:

4+ years of experience in a Marketing role, ideally within media or book publishing
Proven ability to create effective integrated campaigns that prioritize out-of-the-box thinking
Ability to handle multiple projects and responsibilities simultaneously
Excellent organizational skills and exceptional attention to detail
Proficiency with Microsoft Suite and Google Drive
Genuine interest in literature and connecting with readers
Additional strengths:

Early-stage brand experience
Results-oriented and forward-thinking
Collaborative and flexible
Good blend of pragmatism and creativity
Diplomatic, clear communicator
Self-starting, highly motivated
Salary:

$80K
Benefits:

Health
Dental
401K

#J-18808-Ljbffr